The article “How your favourite restaurants are using AI” by Tan Hsueh Yun discusses how Singapore restaurants are adopting AI technology in various aspects of their business:
- Design and Marketing Applications:
- Restaurants are using AI to generate artwork for walls, menus, and promotional materials
- Kentaro restaurant has AI-generated samurai cat artwork that reflects Japanese influences
- Summer Hill uses AI-generated imagery for their “Savouring Stories” brunch menu
- Operational Efficiency:
- Chef Petrina Loh of Morsels uses AI to enhance food photos for social media
- The 1-Group has renamed their IT department to “IT & AI department” and integrated AI across their business
- Restaurant owners use AI tools to streamline research, menu development, and marketing
- Time and Cost Savings:
- Chef Dylan Ong of The Masses reduced presentation creation time from 90 minutes to 30 minutes using Gamma AI
- Windowsill Pies uses AI to kickstart recipe research, saving time on development
- Many restaurants report significant time savings on copywriting, design, and administrative tasks
- Human Touch Boundaries:
- Most restaurateurs draw the line at using AI for food preparation and customer-facing hospitality
- Chef Stella Leung of Kentaro believes AI can’t replace the craft of cooking and recipe development
- Restaurant owners emphasise that human judgment, empathy, and experience remain essential
- Future Outlook:
- Justin Foo, a former restaurant owner and creative director, is advocating for more AI adoption in the F&B industry.
- He’s launching educational talks to help restaurants use AI as a “co-pilot”
- The article suggests that restaurants that don’t adopt AI might fall behind.
The overall tone suggests that AI is increasingly becoming a valuable tool for restaurants, particularly for administrative and creative tasks. However, the core hospitality experience will continue to rely on human elements.
Analysis: AI Adoption in Singapore’s Restaurant Industry
How AI Streamlines Labour Processes in Restaurants
Content Creation and Marketing
The article reveals significant efficiency gains in creative and marketing tasks:
- Design Work Automation
- Restaurant owners like Stella Leung (Kentaro) generate custom artwork without hiring designers.
- Summer Hill creates menu designs and promotional materials without a time-consuming photoshoot.s
- The traditional process required “getting the menu finalised, cooking all the dishes, setting aside at least half a day for the shoot and then editing the pictures after” – now bypassed with A.I.
- Copywriting and Communication
- Chef Dylan Ong (The Masses) reduced presentation creation time by 67% (from 90 to 30 minutes)
- Restaurants use AI to draft social media posts, promotional collateral, and marketing emails.
- Windowsill Pies employs AI for “editing photos, designing content, writing captions, polishing e-mail and responding to customer queries”
- Research and Development
- The 1-Group’s culinary teams use Microsoft Copilot and Google Gemini to research culinary trends and history.
- Windowsill Pies’ Lee Jia Cun notes: “In the past, we’d spend hours combing through websites and cookbooks… now, we use tools like Chatgpt and Openai to kick-start that research phase”
- This accelerates the time from concept to implementation, critical in a fast-moving industry.
Operational Efficiency
AI is transforming back-office operations:
- Data Analysis and Revenue Management
- The 1-Group uses rGuest, an AI-integrated property management system, to analyse business data.
- This likely enables more sophisticated inventory management, pricing strategies, and forecasting.
- Customer Service Automation
- The 1-Group is exploring Agentforce, which can “engage customers round the clock, answer event inquiries and handle bookings”
- AI systems can potentially handle reservations and FAQS, freeing staff time.
Direct Cost Savings
- Labour Cost Reduction
- Dylan Ong states: “If I hired a designer, it would cost $45 to $60 an hour for each graphic design. Now that I do it myself, it costs me $0”
- Multiple small tasks now handled by AI represent a significant cumulative saving.s
- Development Cost Reduction
- Windowsill Pies reports “savings on ingredients during development” due to more efficient recipe research.
- Reduced trial-and-error in menu development translates to less waste
- Marketing Efficiency
- Smaller restaurants like Summer Hill can produce professional marketing materials without outsourcing.
- Eliminating freelance costs for copywriting, design, and photography
Indirect Cost Benefits
- Time Reallocation
- Restaurant owners can focus on core operations instead of administrative tasks
- Ms. Izalena from 1-Group notes: “Industry data shows that a salesperson can spend up to 70 per cent of his or her time doing non-sales tasks”
- Strategic Decision Making
- AI analysis potentially reduces costly business mistakes
- Justin Foo attributes his $300,000 restaurant failure partly to issues that AI analysis might have prevented: “the price strategy was wrong. Even the location was wrong”
Impact on Singapore’s Restaurant Labor Market
Job Displacement Risks
- Creative and Administrative Roles
- Graphic designers, copywriters, and social media managers face the most significant displacement risk.
- Tasks previously handled by PR companies or freelancers are increasingly done in-house with AI.
- Chef Joel Ong notes: “We engaged PR companies to help us, and the work they sent us was clearly AI-generated”
- Entry-Level Marketing Positions
- Junior marketing roles focused on content creation may diminish
- The skills needed for remaining positions will shift toward AI tool proficiency
- Customer Service Positions
- If systems like Agentforce prove effective, front-desk reservation staff may see reduced hours.
- Current job descriptions will likely evolve to include AI supervision rather than elimination.
Job Transformation and Creation
- Skill Hybridization
- Restaurant staff increasingly need technical literacy alongside traditional skills.
- The 1-Group’s IT department transformation into “IT & AI department” exemplifies this trend.
- New Specialist Roles
- Demand for AI implementation specialists with hospitality knowledge
- Need for workers who can effectively “prompt” AI systems for optimal results
- Emerging market for consultants like Justin Foo who help restaurants adopt AI
- Focus on High-Value Human Interaction
- Resources potentially shifted to front-of-house and experiential aspects
- Chef Ong emphasises: “Cooking with heart and providing genuine hospitality is core to our brand. No machine can replace the human touch”
Impact on Small vs. Large Operators
- Democratisation of Professional Capabilities
- Small independents like Summer Hill can now produce marketing materials comparable to larger groups.
- AI potentially levels the playing field between independents and chains
- Resource Allocation Differences
- Larger groups, like 1-Group, invest in dedicated AI departments
- Small operators use consumer-grade tools like Canva, Chatgpt, and Adobe Express
- Adoption Pressure
- Justin Foo warns smaller operators may “fall behind” without AI adoption
- An article suggests tacit industry pressure to integrate these technologies
Future Implications for Singapore’s Restaurant Industry
Labour Market Evolution
- Changing Hiring Priorities
- Restaurant owners are likely to prioritise candidates with technical adaptability.
- Decreased demand for pure administrative skills without technical competency
- Training Requirements
- Need for continuous upskilling of existing staff
- Educational initiatives like Foo’s “10 online talks targeted at the F&B industry”
- Redefined Value of Human Labour
- Increased premium on interpersonal skills and creativity
- Human judgment and emotional intelligence are becoming key differentiators
- As Windowsill Pies’ Lee notes: “You can’t design a genuine human experience without being present”
Labour Policy Considerations
- Skills Development Frameworks
- Singapore’s workforce development agencies may need specialized programs for F&B workers
- Potential gap between technology adoption and workforce readiness
- Small Business Support
- Need for accessible AI training and tools for smaller F&B operators
- Potential competitive disadvantage for businesses slow to adopt
- Labor Market Transition
- Singapore’s F&B sector employs significant numbers of workers with varying education levels
- Transition paths needed for workers in roles most susceptible to automation
The article reveals a restaurant industry at an early stage of AI transformation, with current impacts concentrated in creative and administrative functions. While job displacement concerns exist, the predominant pattern appears to be task automation rather than complete role elimination. The distinctly human aspects of hospitality remain valued, but the composition of restaurant teams and required skill sets appears to be evolving significantly.
AI in Artistic Industries and Education: A Comparative Analysis of Early-Stage Adoption
Current State of AI in Artistic Industries: The Teething Stage
Content Creation Processes
- Tool-Assisted Creation vs. Replacement
- Similar to restaurants using AI for design work, artistic industries are predominantly using AI as a supplementary tool rather than a replacement
- The article shows this pattern when restaurant owner Stella Leung describes: “I had a vision for the wall artwork, but wasn’t trained in digital art, so it was easier to describe my ideas in words”
- This mirrors how artists, musicians, and writers are using AI to overcome technical limitations while maintaining creative direction
- Workflow Integration Challenges
- Artistic industries, like restaurants, are struggling to integrate AI tools into established creative workflows
- The restaurant industry’s approach of “baby steps” (as the article subtitles one section) reflects a common pattern across creative fields
- Artists typically experiment with AI in discrete parts of their process rather than end-to-end implementation
- Divergence Between Creation and Distribution
- AI adoption in art distribution and marketing (similar to restaurant promotional materials) is outpacing adoption in core creative processes
- This mirrors Anthony Yeoh’s approach at Summer Hill – using AI for promotional materials while maintaining traditional culinary practices
Quality and Authenticity Concerns
- Technical Limitations
- Current restaurant use of AI reveals persistent quality issues, with Chef Joel Ong noting AI outputs “are not perfect” but provide “a skeleton outline for us to refine”
- Similarly, AI art, music, and writing tools produce work requiring significant human editing
- Authenticity Debates
- The restaurant industry’s emphasis on human elements (“Cooking with heart,” as Chef Ong describes) parallels ongoing debates about AI-created art’s authenticity
- Both restaurateurs and artists are establishing boundaries around what constitutes genuine expression
- Restaurant owners’ resistance to AI in customer-facing roles echoes artistic concerns about maintaining authentic human connection
- Hybrid Approaches
- The predominant model emerging in both restaurants and artistic fields is human-AI collaboration
- As Windowsill Pies’ Lee Jia Cun notes: “The real value of what we offer lies in our human judgment,” a sentiment shared across artistic domains
Parallels with Education’s AI Integration
Administrative vs. Core Functions
- Peripheral Task Automation
- Like restaurants automating administrative tasks, educational institutions are primarily applying AI to non-teaching functions
- Schools typically start with administrative applications (scheduling, grading assistance, communication) while maintaining human-centered teaching
- This mirrors restaurants using AI for marketing but not core cooking or hospitality
- Professional Development Burden
- Justin Foo’s initiative to launch educational programs about AI for restaurant owners highlights a parallel challenge in education
- Both industries face significant professional development needs for practitioners to effectively use new tools
- Research and Preparation Efficiency
- Just as chefs use AI to research culinary history and ingredients, educators use AI to research teaching materials and lesson plans
- Both fields benefit from reduced preparation time while maintaining control over delivery
Resistance Points and Adoption Barriers
- Practitioner Identity Concerns
- Chef Leung’s assertion that “cooking goes beyond just combining ingredients” echoes educator concerns about teaching being more than information delivery
- Both industries experience resistance rooted in professional identity and craft traditions
- Expertise Valuation
- Restaurant owners emphasise the value of human expertise and judgment, with Chef Ong stating AI “lacks empathy” and can’t replace human judgment.
- Similarly, educators assert that AI cannot replicate the nuanced understanding of student needs that experienced teachers provide
- Inconsistent Implementation
- Both fields show significant variation in adoption levels and approaches
- The 1-Group’s dedicated “IT & AI department” contrasts with individual restaurant owners using consumer tools, just as some educational institutions have comprehensive AI strategies, while others take minimal steps
Economic and Market Pressures
- Competitive Dynamics
- Justin Foo’s warning that restaurants “are going to fall behind if they don’t” adopt AI parallels the pressures on educational institutions.
- Both industries face market expectations to demonstrate technological currency.
- Resource Disparities
- The article reveals how larger restaurant groups have advantages in AI implementation, mirroring disparities between well-resourced and under-resourced educational institutions.
- Small operators in both sectors rely more heavily on accessible consumer tools.
- Service Expectations
- Customer/stakeholder expectations drive adoption in both sectors
- Restaurants respond to marketing needs; schools respond to student/parent technology expectations
Case Study Comparisons: Restaurants vs. Educational Institutions
Small Independent Operators
- Resource Maximisation Strategies
- Summer Hill’s approach to using AI when “hard to find the time” for traditional photoshoots parallels how independent schools and teachers use AI to overcome resource limitations
- Both contexts show AI as an equaliser that helps smaller entities produce professional-quality materials.
- Tool Selection Patterns
- Restaurant owners like Dylan Ong use consumer tools (Canva, Chatgpt) rather than specialised systems.
- Similarly, individual teachers typically adopt accessible tools rather than an enterprise solution.s
- Scope of Implementation
- Independent restaurants show task-specific adoption rather than comprehensive transformation.
- Similarly, independent educational institutions tend to implement AI solutions for specific pain points rather than systemic overhauls.
Large Institutional Approaches
- Systematic Implementation
- The 1-Group’s approach of renaming departments and integrating AI across operations resembles how larger educational institutions establish dedicated digital transformation teams.
- Both contexts demonstrate more strategic and comprehensive approaches
- Staff Specialization
- Larger organisations in both sectors develop specialised roles focused on AI implementation.
- The restaurant group’s restructuring of IT functions mirrors how educational institutions create educational technology specialist positions.
- Return on Investment Focus
- The 1-Group’s emphasis on how AI can improve “the whole customer journey” reflects institutional education’s focus on student experience metrics.
- Both contexts require demonstrable returns on technology investments.
Deeper Implications for Artistic Industries
Creative Process Transformation
- Ideation Acceleration
- Windowsill Pies’ use of AI to “pull together ideas faster” represents how artistic fields are finding value in AI for brainstorming.
- This suggests a shift toward more iterative and exploratory creative processes.
- Technical Barrier Reduction
- Stella Leung’s experience with AI making “creative exploration accessible” despite not being trained in digital art points to the democratisation of artistic production
- This potentially broadens participation in artistic fields previously limited by technical skill requirements.
- Reference and Research Revolution
- The 1-Group’s shift from relying on “cookbooks, articles and personal experience” to AI research tools parallels how artistic traditions are being supplemented by an algorithmic knowledge base.
- This raises questions about how artistic knowledge is preserved and transmitted.
Economic Model Disruption
- Cost Structure Changes
- Dylan Ong’s observation that AI reduces designer costs from “$45 to $60 an hour” to “$0” signals a significant disruption to creative services pricing.
- Artistic industries face a similar compression of specific service values
- Specialization Shifts
- The article suggests movement away from specialised marketing roles, mirroring how artistic fields are seeing changes in the value of technical specialisation.
- New value emerges in the ability to effectively direct AI tools rather than execute technical tasks.
- Market Entry Barriers
- Justin Foo’s experience suggests AI might have prevented his restaurant’s failure through better market analysis.
- Similarly, artistic ventures may benefit from AI-assisted market testing and concept validation.
Future Development Trajectories
Evolution Beyond the Teething Stage
- Integration into Educational Curricula
- Just as Justin Foo is creating educational content about AI for restaurants, artistic education will likely formalise AI instruction.
- This represents maturation beyond the current experimental phase
- Standardisation of Best Practices
- The current variety of approaches in restaurants suggests an industry seeking standards.
- Artistic fields will likely develop a similar consensus around ethical and practical AI use.
- Emerging Specialization
- The article hints at new expert roles developing around AI implementation
- Artistic industries will likely develop specialised roles combining artistic expertise with technical AI knowledge
Policy and Regulatory Considerations
- Quality Standards Development
- As with food safety regulations, artistic industries will need frameworks to evaluate AI-assisted work
- Issues of attribution, originality, and authenticity require formal standards
- Educational Certification Evolution
- Both restaurants and artistic fields will need updated training and certification that includes AI competencies.
- Traditional educational pathways may require significant revision
- Intellectual Property Frameworks
- The casual use of AI-generated artwork in restaurants highlights the need for more straightforward IP guidelines.
- Artistic industries face more complex questions of ownership and rights
Conclusion: The Shared Learning Curve
The parallels between restaurants, artistic industries, and education regarding AI adoption reveal a common pattern of cautious exploration. All three sectors are navigating tensions between efficiency and authenticity, between technical capability and human judgment. The restaurant industry’s emphasis on maintaining “the human touch” while embracing AI for specific functions provides a microcosm of the broader challenges facing artistic and educational domains.
The article’s documentation of restaurants at this “teething stage” offers valuable insights into how creative industries might progress from experimental adoption to more mature integration. Just as restaurants are finding that AI works best as a “co-pilot” rather than a replacement for human creativity, artistic fields are likely to develop symbiotic relationships with AI that enhance rather than supplant human expression.
AI and Artistic Creation: The Enduring Centrality of Human Concept Ideation and Brand Identity
The Limitations of AI in Conceptual Thinking
Abstraction and Intentionality Barriers
- Meaning Beyond Execution
- The article reveals how restaurant owners like Stella Leung use AI for execution but not for core conceptual work.
- She notes, “I had a vision for the wall artwork.” The human provides the conceptual foundation, while AI renders the technical output.
- This demonstrates how AI tools excel at execution but struggle with original conceptual thinking.
- Brand Identity as Human Construct
- Restaurant owners consistently emphasise their businesses’ unique characters as human-derived
- Chef Ong states their brand is about “cooking with heart” – a conceptual positioning that AI cannot authentically generate.
- This reflects how brand identity remains anchored in human experience and values.
- Cultural Context and Significance
- The article’s examples (samurai cats, French literary brunch) show how concepts rely on cultural knowledge.
- Summer Hill’s “Savouring Stories” brunch draws connections between female writers and France, a conceptual framework requiring historical and cultural understanding.
- These associations depend on human-level knowledge of cultural significance and emotional resonance.
From Data to Meaning: The Human Bridge
- Narrative Creation vs. Pattern Recognition
- AI excels at pattern recognition but struggles with narrative creation
- The 1-Group’s use of AI for “compelling storytelling” still requires human interpretation of what makes a story “compelling”
- The meaning-making process remains fundamentally human
- Values and Aesthetic Judgment
- The article demonstrates how restaurant owners maintain control over aesthetics.
- Decisions about what constitutes good design are value judgments AI cannot independently make
- As Justin Foo acknowledges, AI provides “cold, hard” analysis but lacks the value system to evaluate artistic merit.
- Intentionality Gap
- Restaurant owners exhibit clear intentionality behind their AI use
- Kentaro’s cat imagery reflects the owner’s “love for cats” – a personal connection AI cannot generate
- This speaks to the fundamentally intentional nature of artistic creation that remains human-centred
Brand Identity: The Human Core of Creative Expression
Authenticity and Brand Voice
- Personal Narrative Elements
- The article shows how restaurant concepts often emerge from personal experiences.
- Kentaro’s interior design reflects the owner’s personal affinity for cats
- This personal narrative element cannot be authentically generated by AI
- Consistency with Core Values
- Restaurant owners emphasise alignment between their values and creative outputs.
- Chef Ong’s insistence that his restaurant is “special” because of human elements reflects the need for a consistent brand identity
- AI can execute within brand guidelines, but cannot independently determine what values should define a brand.
- Evolution Through Human Experience
- Brand identities evolve through human experiences and interactions
- The article doesn’t show AI determining how brands should evolve – only executing within established parameters
- This highlights the experiential nature of brand development that remains beyond AI capabilities
Translation Between Concept and Execution
- Conceptual to Technical Translation
- Restaurant owners demonstrate how humans bridge conceptual ideas and technical execution.
- Stella Leung describes having “ideas in words” that AI helps “bring to life” – showing the human-AI interface.
- This pattern will likely persist, with humans providing conceptual direction that AI helps realise
- Feedback and Iteration Cycles
- The article implies human evaluation of AI outputs
- Chef Ong notes AI results “are not perfect” and require human refinement
- This iterative feedback loop depends on human conceptual judgment that AI cannot replicate
- Multi-Sensory Integration
- Restaurant concepts integrate visual, gustatory, and experiential elements
- Summer Hill’s French literary brunch connects visual design with culinary experience and cultural references
- This multi-sensory integration requires human conceptual thinking across domains
Evidence from Current AI Application Patterns
Current Division of Labor
- Strategic vs. Tactical Applications
- Throughout the article, AI is consistently applied to tactical execution rather than strategic conceptualisation
- Chef Yeoh’s use of AI for menu visualisation rather than menu conceptualisation typifies this division.
- This pattern suggests natural boundaries between human conceptual work and AI execution.
- Editing and Refinement Roles
- Restaurant owners describe maintaining editorial control over AI outputs
- Windowsill Pies’ Lee notes the importance of “human judgment” in the final decisions
- This reflects how humans retain conceptual authority even when delegating execution
- Idea Generation vs. Idea Development
- The article shows humans generating core ideas while AI helps develop execution details.
- This division maintains human primacy in conceptual thinking while leveraging AI for elaboration.
Areas of Persistent Human Advantage
- Original Thematic Development
- Restaurant concepts like “Savouring Stories” require original thematic thinking
- The connections between women writers, France, and culinary experience represent conceptual originality
- This suggests continued human primacy in thematic development
- Cultural Resonance and Relevance
- Restaurant owners understand their local markets and cultural contexts
- Justin Foo’s failed restaurant might have benefited from AI analysis, but it still required human understanding of Singapore’s dining landscape
- Cultural relevance remains a human strength over AI systems
- Emotional Connection and Meaning
- The article’s emphasis on hospitality as fundamentally human reflects the importance of emotional connection.
- Chef Leung’s assertion that cooking is “a craft” speaks to meaning beyond technical execution.
- This emotional dimension of creative work remains primarily human
Future Models of Human-AI Creative Collaboration
Emerging Collaborative Patterns
- Concept-First Models
- The article demonstrates concept-first approaches where humans develop ideas and AI executes
- This model preserves human conceptual leadership while leveraging AI technical capabilities.
- Example: Kentaro’s human-conceptualised, AI-executed samurai cat artwork
- Iterative Refinement Systems
- Restaurant owners describe refining AI outputs to match their vision
- This iterative process maintains human conceptual control while benefiting from AI’s generative capabilities
- The article suggests this pattern will persist as AI capabilities advance
- Tool-Enhanced Human Creativity
- AI serves as an extension of human creative capacity rather than a replacement.
- Similar to how Windowsill Pies uses AI to “kick-start” recipe development without surrendering creative control
- This suggests enhancement rather than displacement of human creativity.
Industry-Specific Applications
- Hospitality and Experience Design
- The article emphasises hospitality as inherently human
- Experience design likely remains human-led, with AI supporting execution
- The 1-Group’s acknowledgement that “the human touch is at the heart of everything we do” suggests this pattern will continue
- Visual Arts and Design
- Restaurant design applications show AI executing but not conceiving visual identities.
- This pattern likely extends to broader visual arts fields, with humans retaining conceptual leadership.
- As with restaurant owners, visual artists likely maintain conceptual authority while using AI for technical execution.
- Narrative and Content Development
- The article shows AI supporting copywriting but not determining narrative strategy.
- This suggests continued human primacy in storytelling and narrative development.
- Similar to restaurant marketing, broader content development likely remains human-directed
Redefining Artistic Value in the AI Era
Shifting Value Propositions
- From Technical to Conceptual Value
- As AI handles technical execution, human value shifts toward conceptual thinking
- The article shows restaurant owners valuing “heart” and “craft” over technical perfection.
- This suggests artistic value increasingly resides in concept development rather than technical execution.
- Authenticity as Competitive Advantage
- Restaurant owners emphasise authentic human elements as differentiators
- This suggests that authenticity becomes more valuable as technical barriers fall
- Human conceptual authenticity becomes a premium value proposition
- Integration Over Replacement
- The article consistently demonstrates integration rather than replacement
- No restaurant owner reports eliminating human creative roles – only enhancing or redistributing efforts
- This suggests a complementary rather than competitive relationship between human and AI creativity
Future Skill Development Priorities
- Concept Development as Core Competency
- The article implies shifting value toward conceptual skills
- Justin Foo’s educational initiative focuses on strategic thinking with AI as a “co-pilot”
- This suggests an increasing emphasis on concept development skills
- AI Direction Capabilities
- Restaurant owners demonstrate the importance of effectively directing AI tools.
- This suggests new skills in prompt engineering and AI output evaluation
- The ability to translate concepts into effective AI directions becomes valuable
- Higher-Order Integration Skills
- The article shows restaurant owners integrating multiple elements (visual, culinary, experiential)
- This suggests increasing value in cross-domain integration capabilities
- Human ability to create coherent multi-sensory experiences becomes more valuable
Conclusion: The Enduring Human Core of Creative Industries
The article examines AI in Singapore’s restaurant industry and reveals a pattern that likely extends across creative fields: while AI excels at technical execution and can support creative processes, it fundamentally lacks the conceptual thinking that drives authentic brand identity and artistic vision.
The examples throughout the article consistently show humans maintaining conceptual leadership, from Stella Leung’s vision for samurai cats to Summer Hill’s literary-inspired brunch concept. AI enhances execution but doesn’t replace the conceptual thinking that gives these creations meaning and coherence.
This pattern suggests that rather than replacing artists and creative professionals, AI is more likely to shift creative value toward conceptual thinking, brand development, and meaning-making – areas where humans maintain significant advantages. The restaurant industry’s experience demonstrates how AI integration enhances rather than diminishes the value of human creativity when focused on these conceptual strengths.
As Chef Leung asserts in the article, creative fields like cooking go “beyond just combining ingredients” – they require “a deep understanding” that only humans currently possess. This understanding – the ability to develop meaningful concepts and authentic brand identities – remains the irreplaceable human contribution to creative industries in the AI era.
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