Museum of Ice Cream Singapore Reopens
The Museum of Ice Cream Singapore in Loewen Road has reopened after renovations, maintaining its signature pink aesthetic but with refreshed installations. Visitors can enjoy:
- Whimsical fruit swings
- Infinity Mirror Party Zone
- Banana Maze
- Five dessert stations with unlimited ice cream from Denzy Gelato, Ben & Jerry’s, and others (19 flavours and 8 toppings available)
Special promotion: Free workshops for ice cream making and keychain tag personalization on weekends until May 25 (first-come, first-served with online ticket purchase).
Admission starts at $35, children 2 and under enter free, and kids under 12 need adult accompaniment. Until May 30, Singapore residents get 10% off weekday tickets with code SGSPRINKLE10.
Tom and Jerry Promotion at Sushi Express
Sushi Express is offering Tom and Jerry-themed collectables to celebrate the cartoon duo’s 85th anniversary:
- Plushie keychains featuring Tom in ebi tempura and Jerry in tamago sushi
- Collect 5 stamps (1 stamp per $10 spent) to buy a keychain for $12.90
- Use 10 stamps to get one free
- Other collectables include melamine plates and desk decorations
- Special menu items inspired by Jerry’s love for cheese
Promotion runs until June 30.
Be@rbrick Animated Series on Apple TV+
A new 13-episode animated comedy series based on Medicom Toy’s collectable figures:
- Follows teenage singer-songwriter Jasmine Finch and her band
- Features original music and empowering themes
- Encourages children to embrace their uniqueness
- Produced by DreamWorks Animation and Dentsu Inc
In-Depth Analysis of Kids’ Activities in Singapore
Let’s analyze each activity thoroughly to help you make the most of these family-friendly experiences.
Museum of Ice Cream Singapore
Location & Details:
- Address: 100 Loewen Road, Singapore 248837
- Website: tickets.museumoficecream.sg
- Admission: Starting at $35 (Kids 2 and under free, under 12 must be accompanied by adults)
- Special promotion: 10% off weekday tickets until May 30 with code SGSPRINKLE10 for Singapore residents
Experience Breakdown: The Museum of Ice Cream is an interactive experience focused on creating Instagram-worthy moments within a pink-themed environment. The recently renovated space maintains its core identity while offering refreshed attractions.
Key Attractions:
- Whimsical fruit swings
- Infinity Mirror Party Zone
- Banana Maze
- Five dessert stations with unlimited ice cream
Making the Most of Your Visit:
- Plan for 2-3 hours: Give yourself enough time to enjoy each installation and multiple servings of ice cream
- Visit on weekends before May 25 to participate in the free workshops (ice cream making and keychain personalization)
- Go early: Arrive when they open to avoid crowds and get first access to the free workshops (which are first-come, first-served)
- Dress appropriately: Wear comfortable shoes and consider pink attire to match the aesthetic
- Bring wet wipes: Helpful for sticky hands after ice cream tastings
- Check dietary restrictions in advance: If anyone in your family has allergies, verify which flavours are safe
- Take advantage of unlimited ice cream: Sample different flavours at each station rather than filling up at the first one
Tom and Jerry Collectables at Sushi Express
Location & Details:
- Multiple outlets across Singapore
- Website: sushiexpress.com.sg
- Promotion period: Until June 30, 2025
- Collection mechanism: 1 stamp per $10 spent; 5 stamps to purchase a keychain for $12.90; 10 stamps for a free keychain
Special Menu Items:
- Smokin’ Camembert Salmon ($3)
- Margherita Jumbo Shrimp ($3)
- Carbonara Jumbo Scallop ($3.50)
Available Collectables:
- Plushie keychains (Tom in ebi tempura, Jerry in tamago sushi)
- Melamine plates
- Desk decorations
Making the Most of This Promotion:
- Plan multiple visits: If collecting stamps, consider spreading visits throughout the promotion period
- Dine as a family: Combining orders increases your stamp collection rate
- Try the special menu items: The cheese-themed dishes are limited-time offerings
- Keep track of your stamp card: Store it safely between visits
- Consider bulk purchasing: If you’re planning to buy multiple keychains, calculate whether using stamps or buying directly is more economical
- Ask about stock availability: Popular collectables may run out before the promotion ends
- Check outlet participation: Confirm if all outlets are participating in the promotion
Be@rbrick Animated Series
Location & Details:
- Platform: Apple TV+
- Format: 13-episode animated comedy series
- Created by: DreamWorks Animation and Dentsu Inc
Content Overview: The series follows teenage singer-songwriter Jasmine Finch and her bandmates as they challenge predetermined roles in their Be@rbrick world, featuring original music and themes of self-acceptance.
Educational Value:
- Emphasizes embracing individuality
- Promotes creative expression through music
- Addresses themes of finding one’s true self
- Challenges conformity and encouraging critical thinking
Making the Most of This Activity:
- Create a viewing schedule: Watch one episode at a time to facilitate discussion.
- Discuss themes after watching: Talk with your children about the characters’ challenges and choices.
- Explore music activities: Use the show as inspiration for learning an instrument or songwriting.
- Connect to collectables: If your child is interested in Be@rbrick figures, use the show to explain collecting as a hobby.
- Look for teachable moments: Use the show’s themes to discuss real-world situations where being true to oneself matters.s
- Set up a family band: Encourage musical expression inspired by the show
- Create art projects: Design your own Be@rbrick characters with unique attributes
- Utilize parental controls: Ensure appropriate content settings on Apple TV+ for your child’s age
Comparative Analysis for Planning:
Best for Active Kids: Museum of Ice Cream offers the most physical activity with its interactive installations.
Best for Creative Expression: Be@rbrick series provides inspiration for music and art activities at home.
Best Value Experience: Sushi Express offers both food and collectables, making it practical for regular family meals while collecting memorabilia.
Most Educational: Be@rbrick series addresses essential themes of identity and self-expression.
Weather Considerations: The Museum of Ice Cream is an excellent indoor option during Singapore’s hot or rainy days.
Learning Goals and Values Analysis: Singapore Kids Activities
Museum of Ice Cream Singapore
Core Learning Goals:
1. Sensory Development
- Tactile exploration: Interacting with different installations provides varied textures and surfaces
- Taste differentiation: Sampling 19 ice cream flavours develops palate sophistication and vocabulary for describing flavours
- Visual stimulation: The vibrant pink environments and artistic installations enhance colour recognition and visual processing
2. Scientific Concepts
- States of matter: Observing ice cream melting illustrates phase transitions (solid to liquid)
- Temperature effects: Understanding freezing points and how ingredients affect texture
- Food chemistry: During workshops, children can learn about emulsions and how ingredients combine to create different consistencies
3. Social Skills
- Turn-taking: Navigating popular installations in a crowded environment requires patience
- Shared experiences: Creating memories as a family strengthens bonds
- Public behaviour: Learning appropriate conduct in a museum-like setting with food
4. Creative Expression
- Imaginative play: Environments like the Banana Maze encourage role-playing and fantasy
- Artistic appreciation, recognizing design elements and aesthetic choices throughout the museum
- Self-expression: Personalizing keychain tags during workshops
Values Being Cultivated:
1. Joy and Playfulness
- The museum’s entire concept celebrates whimsy and delight as valuable experiences
- Children learn that play is a legitimate form of learning and expression
- The environment validates childlike wonder as something to be preserved
2. Aesthetic Appreciation
- The carefully designed spaces teach children to recognize and value visual harmony
- Children absorb that environments can be created intentionally to evoke feelings
- The Instagram-friendly design teaches (for better or worse) the concept of curating experiences
3. Indulgence Balance
- The unlimited ice cream presents an opportunity to discuss moderation despite abundance
- Children can develop self-regulation around treats rather than strict external limitations
- Families can discuss the concept of “special occasions” versus everyday habits
4. Cultural Significance of Food
- Ice cream’s universal appeal across cultures demonstrates food as a unifying experience
- The museum contextualizes a simple treat within a larger cultural framework
- Different flavours may introduce international influences and ingredients
Tom and Jerry at Sushi Express
Core Learning Goals:
1. Financial Literacy
- Saving concept: The stamp collection system introduces delayed gratification
- Value assessment: Determining whether to use 10 stamps for a free item or 5 stamps + $12.90
- Budgeting basics: Planning meals within a budget to achieve collection goals
2. Nutritional Knowledge
- Food groups: Identifying proteins, vegetables, and carbohydrates in sushi
- International cuisine: Understanding Japanese culinary traditions
- Balance in diet: Discussing how special menu items fit within overall nutritional needs
3. Collection Management Organization
- Organisational skills: Keeping track of stamp cards and collectables
- Set completion: Understanding concepts of series and collections
- Preservation techniques: Caring for collectables to maintain their condition
4. Cultural Context
- Animation history: Learning about Tom and Jerry’s 85-year legacy
- Cross-cultural marketing: Observing how American cartoon characters integrate with Japanese cuisine
- Pop culture literacy: Recognizing iconic characters and their significance
Values Being Cultivated:
1. Patience and Perseverance
- The stamp collection system teaches working toward a long-term goal
- Multiple visits to complete a collection reinforce commitment to finishing what one starts
- The time-limited promotion introduces concepts of opportunity and prioritization
2. Cultural Appreciation
- Exposure to Japanese cuisine fosters respect for international food traditions
- The fusion of American cartoon characters with Japanese food demonstrates cultural exchange
- The sit-down dining experience teaches proper etiquette in different restaurant settings
3. Resourcefulness
- Planning the most efficient way to collect stamps encourages strategic thinking
- Deciding between different reward options promotes critical decision-making
- Budgeting for multiple visits develops resource management skills
4. Collectorship Ethics
- Understanding the difference between collecting for enjoyment versus collecting for value
- Learning to appreciate items without becoming excessively materialistic
- Discussing the environmental impact of promotional collectables
Be@rbrick Animated Series
Core Learning Goals:
1. Media Literacy
- Narrative structure: Recognizing story arcs and character development across episodes
- Animation techniques: Appreciating the artistic process behind animated content
- Cross-platform storytelling: Understanding how physical toys connect to digital narratives
2. Musical Education
- Song structure: Recognizing verses, choruses, and musical patterns
- Emotional expression: Understanding how music conveys feelings and enhances storytelling
- Creative inspiration: Potentially motivating interest in learning instruments or songwriting
3. Identity Development
- Self-reflection: Prompting children to consider their own unique attributes
- Role exploration: Understanding that assigned roles need not define one’s future
- Peer dynamics: Observing how characters navigate friendships and group identity
4. Critical Thinking
- Authority questioning: The premise encourages examining rules that limit potential
- Stereotype recognition: Identifying when characters are judged by appearance
- Problem-solving: Analyzing how characters overcome obstacles to achieve their goals
Values Being Cultivated:
1. Authenticity and Self-Acceptance
- The central message validates being true to oneself despite external pressures.
- Characters demonstrate that differences should be celebrated rather than hidde.n
- The narrative challenges conformity as an ultimate value
2. Creative Courage
- Character models taking risks to express themselves artistically
- The story validates artistic pursuits as worthwhile endeavours
- Music becomes a metaphor for finding one’s voice in all aspects of life
3. Community Support
- The band demonstrates how friends can encourage individual growth
- Character shows that the community doesn’t require sameness
- The narrative likely emphasizes cooperation over competition
4. Challenging Predetermined Limitations
- Ms. Goldenshorts represents arbitrary limitations placed on potential
- Characters demonstrate that externally defined boundaries can be questioned
- The story encourages children to look beyond obvious paths to discover their true capabilities
Comparative Value Analysis:
1. Immediacy vs. Long-term Development
- Museum of Ice Cream offers immediate sensory gratification and memories
- Sushi Express develops a patient pursuit of goals over an extended period
- Be@rbrick series builds cumulative understanding through episodic storytelling
2. Consumption vs. Creation
- Museum of Ice Cream primarily positions children as consumers of experiences
- Sushi Express frames children as collectors and strategic planners
- Be@rbrick series potentially inspires children to become creators themselves
3. Physical vs. Digital Learning
- Museum of Ice Cream provides tangible, embodied learning experiences
- Sushi Express combines physical dining with collectable accumulation
- Be@rbrick series delivers conceptual learning through digital storytelling
4. Individual vs. Collective Values
- Museum of Ice Cream balances personal joy with shared family experiences
- Sushi Express teaches individual planning within a family dining context
- Be@rbrick series explicitly addresses the tension between conformity and individuality
5. Commercial Awareness
- All three experiences involve commercial enterprises and brand awareness
- Parents can use these activities to discuss marketing, consumerism, and making thoughtful choices about what we value
- Each experience provides opportunities to discuss the difference between intrinsic and extrinsic rewards
These detailed directions should help make planning your family outings easier, especially if you’re bringing young children along. I’ve included:
- Museum of Ice Cream Singapore – Complete directions by public transport and car to this Loewen Road location, with specific bus routes and landmarks to help you find this distinctive pink building.
- SushExpressre– Since there are multiple outlets, I’ve provided directions to three popular locations (NEX, Jurong Point, and Bugis+) to help you find the closest onto collect the Tom and Jerry items.
- Apple TV+ – Setup instructions for viewing the Be@rbrick series at home, plus alternative public viewing options if needed.
Detailed Directions to Kid-Friendly Venues in Singapore
Museum of Ice Cream Singapore
Address: 100 Loewen Road, Singapore 248837
By Public Transport:
- By MRT and Bus:
- Take the MRT to Orchard Station (NS22/TE14) on the North-South or Thomson-East Coast Line
- Exit at Orchard Station Exit E and walk to the bus stop at Delfi Orchard (Bus Stop ID: 09047)
- Board Bus 7, 77, 106, 123, or 174
- Alight at The Cluny Court bus stop (Bus Stop ID: 41131)
- Walk approximately 850m (10-12 minutes) up Loewen Road to reach the museum
- Alternative Bus Route:
- From Botanic Gardens MRT Station (CC19/DT9), exit at Exit A
- Take Bus 66, 151, 153, or 156 from the Botanic Gardens Station bus stop
- Alight at Opp National Institute of Education bus stop (Bus Stop ID: 41019)
- Walk approximately 800m (10 minutes) to reach the museum
By Car:
- From the City (Marina Bay/CBD):
- Take East Coast Parkway (ECP) heading west
- Exit onto Sheares Avenue, which becomes Central Expressway (CTE)
- Exit CTE onto Orchard Road
- Turn right onto Tanglin Road
- Turn left onto Dempsey Road
- Take the first right onto Loewen Road
- The Museum of Ice Cream will be on your right
- From the North (Woodlands):
- Take the Seletar Expressway (SLE) heading south
- Continue onto Central Expressway (CTE) heading south
- Exit onto Orchard Road
- Follow directions above from Orchard Road
Parking:
- Limited parking is available at the museum itself
- Additional parking at Dempsey Hill car parks, a short walk away
- Parking rates: Approximately $2.40 per hour on weekdays, $3.20 per hour on weekends
Landmark Guidance:
- The Museum of Ice Cream is located in the Dempsey Hill area
- Look for a distinctive pink building
- Nearby landmarks include Dempsey Hill restaurants and the Tanglin Mall (which is about 1km away)
Sushi Express (Multiple Locations)
Since Sushi Express has multiple outlets across Singapore, I’ll provide directions to three popular locations:
1. Sushi Express – NEX Shopping Mall (Serangoon)
Address: 23 Serangoon Central, #B1-83/84 NEX Shopping Mall, Singapore 556083
By Public Transport:
- Take the MRT to Serangoon MRT Station (NE12/CC13) on the North-East or Circle Line
- Exit at Exit E, which leads directly into the NEX Shopping Mall
- Head to Basement 1
- Sushi Express is located near the food court area in B1
By Car:
- Set the GPS to the NEX Shopping Mall
- Parking is available at the NEX basement car parks
- Parking rates: Approximately $1.30 per half hour on weekdays, $1.80 per half hour on weekends
2. Sushi Express – Jurong Point (Jurong West)
Address: 1 Jurong West Central 2, #B1-11 Jurong Point Shopping Mall, Singapore 648886
By Public Transport:
- Take the MRT to Boon Lay MRT Station (EW27) on the East-West Line
- Take Exit A and follow the covered walkway to Jurong Point Shopping Mall
- Alternatively, alight at Jurong Point MRT Station (JS3) on the Jurong Region Line (when completed)
- Head to Basement 1
- Sushi Express is located near the McDonald’s
By Car:
- Take the Pan Island Expressway (PIE) and exit onto Jurong Town Hall Road
- Continue onto Boon Lay Way
- Turn right onto Jurong West Central 2
- Parking is available at Jurong Point Shopping Mall
- Parking rates: Approximately $1.30 per hour on weekdays, $1.60 per hour on weekends
3. Sushi Express – Bugis+ (Bugis)
Address: 201 Victoria Street, #01-04 Bugis+, Singapore 188067
By Public Transport:
- Take the MRT to Bugis MRT Station (EW12/DT14) on the East-West or Downtown Line
- Exit at Exit C, which leads to Bugis+
- Sushi Express is located on Level 1
By Car:
- Take East Coast Parkway (ECP) heading west
- Exit onto Rochor Road
- Turn right onto Victoria Street
- Parking is available at the Bugis+ mall
- Parking rates: Approximately $2.20 per hour on weekdays, $2.50 per hour on weekends and public holidays
Apple TV+ (For Be@rbrick Series)
Since Be@rbrick is a streaming series, you’ll need access to Apple TV+ at home or on mobile devices.
Setting Up Apple TV+ at Home:
- Smart TV Setup:
- Ensure your Smart TV supports the Apple TV app
- Download the Apple TV app from your TV’s app store
- Sign in with your Apple ID or create a new account
- Subscribe to Apple TV+ if you haven’t already
- Using Apple TV Device:
- Connect an Apple TV box to your television via HDMI
- Follow the on-screen instructions to set up
- Sign in with your Apple ID
- Open the Apple TV app and navigate to Apple TV+ content
- Mobile Device Setup:
- Download the Apple TV app from the App Store (ios) or Google Play Store (Android)
- Sign in with your Apple ID
- Subscribe to Apple TV+ through the app
- To watch on a larger screen, use AirPlay (for Apple devices) or screen mirroring (for Android) to compatible TVS
Public Viewing Options:
If you don’t have Apple TV+ at home, consider these alternatives:
- Apple Store Locations in Singapore:
- Apple Orchard Road: 270 Orchard Road, Singapore 238857
- Take the
- signs to Jewel
- Apple Orchard Road: 270 Orchard Road, Singapore 238857
- Public Libraries:
- Many Singapore public libraries offer computers with internet access
- Visit any National Library Board location with your library card
- This option may require headphones, and time limitations may apply
Additional Transportation Tips:
Ride-Hailing Services:
- Grab: Download the Grab app for door-to-door service to any of these locations
- Gojek: An alternative ride-hailing service available throughout Singapore
- Comfort DelGro Taxi: Call 6552 1111 or use the CDG Taxi app
Public Transport Apps:
- Download the SG NextBus or MyTransport Singapore app for real-time bus arrivals
- Use the SG MRT Map app for train route planning
- Consider getting an EZ-Link card or using SimplyGo with contactless bank cards for seamless public transport payments
Family-Friendly Travel Tips:
- Stroller-friendly routes are available at most MRT stations (look for elevator access)
- Designated priority seating on public transport for families with young children
- Plan to avoid rush hours (8-9:30 AM and 5:30-7 PM on weekdays) for more comfortable travel
- Public buses and MRTSS allow up to 2 children under 0.9m in height to travel for free with a fare-paying adult
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