Step into Fish Mart SAKURAYA and enter a world where Japan comes alive, right beneath the buzz of Anchorpoint. Here, every visit is a journey — part dining adventure, part treasure hunt for food lovers.
Let your senses lead you. The restaurant serves up honest Japanese fare, from sizzling hotplates to the freshest sashimi. Every dish is made with care, using ingredients that are flown in straight from Japan. You can taste the difference in each bite.
But there’s more. Just steps away, shelves brim with rare finds — crisp seaweed, fragrant rice, and sparkling bottles of sake. The seafood counter gleams with today’s catch, promising the same freshness you’ll find on Tokyo’s streets.
Shop for dinner, or stay and savor a meal. Bring home the flavors of Japan, or let skilled chefs do the magic for you. Every corner offers something special to discover.
Fish Mart SAKURAYA is not just a place to eat or shop — it’s where memories are made and new tastes await. Come hungry for more than food. Leave inspired, with a little bit of Japan in your heart and hands.
Location & Accessibility
Address: 370 Alexandra Road, #B1-14/15, Singapore 159953
Mall: Anchorpoint Shopping Centre
Nearest Landmark: Directly opposite IKEA Alexandra
The restaurant is somewhat hidden from casual mall visitors, tucked away at the far end of the B1 level. Despite its secluded location, it enjoys popularity among nearby residents and office workers, particularly during weekday lunch hours. The strategic location makes it an ideal dining option for IKEA shoppers looking for a meal before or after furniture shopping.
Ambience & Interior Design
The dining area presents a spacious and comfortable environment designed to evoke a typical Japanese casual restaurant atmosphere. The decor follows traditional Japanese aesthetics with clean lines and functional design elements. The space is well-lit and accommodates both individual diners and groups comfortably. The restaurant maintains a relaxed, unpretentious atmosphere that appeals to families, couples, and business diners alike.
The retail section seamlessly integrates with the dining area, creating an authentic Japanese market-restaurant hybrid experience reminiscent of establishments found in Japan’s local neighborhoods.
Operating Hours
- Retail Section: 10:30 AM – 10:00 PM
- Restaurant: 11:30 AM – 10:00 PM (Last order: 8:45 PM)
Menu & Pricing
Fish Mart SAKURAYA offers an extensive menu featuring classic Japanese restaurant staples across multiple categories:
Sushi & Sashimi
- Assorted sushi platters and individual pieces
- Fresh sashimi selections (seasonal varieties available)
- Chirashi bowls with mixed sashimi over sushi rice
- Specialty rolls and maki varieties
Noodles & Rice Dishes
- Tempura Soba: $16
- Tempura Udon
- Yakisoba (stir-fried noodles)
- Various ramen options
- Donburi bowls (rice bowls with toppings)
- Bento sets combining rice with side dishes
Grilled Fish & Seafood (Yakimono)
- Saba Shioyaki (Grilled Mackerel): $8
- Salmon Teriyaki: $10
- Gindara Teriyaki (Grilled Cod): $19
- Hamachi Kama (yellowtail collar)
- Sanma Shioyaki (grilled saury)
- Unagi Kabayaki (grilled eel)
- Seasonal fish selections
Tempura & Fried Dishes
- Mixed tempura platters
- Ebi tempura (prawn tempura)
- Vegetable tempura assortments
- Chicken karaage
- Soft shell crab tempura
Tofu & Vegetarian Options
- Agedashi tofu (lightly fried tofu in dashi)
- Hiyayakko (cold tofu with condiments)
- Vegetable gyoza
- Yasai itame (stir-fried vegetables)
Appetizers & Side Dishes
- Edamame
- Gyoza (pan-fried dumplings)
- Chawanmushi (savory egg custard)
- Sunomono (cucumber salad)
- Various pickled vegetables
Beverages
- Japanese sake (extensive selection from retail section)
- Japanese beer (Asahi, Kirin, Sapporo)
- Green tea varieties
- Soft drinks and juices
Market-to-Table Fresh Selections
- Daily fresh seafood from retail section
- Seasonal specialties based on availability
- Custom preparation options (grilled, sashimi-style, or cooked to preference)
- Additional service charges may apply for fresh seafood preparation
Specialty Dishes & Chef’s Recommendations
- Sakuraya Special Sashimi Platter: Premium selection of the day’s freshest fish, beautifully presented
- Kaisendon: Luxurious seafood rice bowl featuring multiple types of sashimi over seasoned sushi rice
- Nabe Hot Pot: Traditional Japanese hot pot with fresh seafood and vegetables (seasonal)
- Whole Grilled Fish: Daily catch prepared salt-grilled or with teriyaki glaze
- Premium Uni Dishes: When available, featuring fresh sea urchin in various preparations
- Seasonal Omakase: Chef’s choice tasting menu showcasing the best ingredients of the season
- Live Seafood Preparations: Select live seafood from tanks and have it prepared sashimi-style or cooked
- Sakuraya Bento: House special bento box combining grilled fish, tempura, and seasonal sides
- Teppanyaki-style Preparations: Select fresh ingredients cooked on the teppan grill
- Traditional Nabemono: Seasonal hot pot dishes featuring premium ingredients
- Fish Market Specials: Daily changing specials based on the freshest arrivals at the retail counter
- Sake-Steamed Dishes: Fresh seafood steamed with premium sake for enhanced flavor
Limited Time & Seasonal Offerings
- Cherry Blossom Season: Sakura-themed dishes and decorative presentations (March-April)
- Summer Specials: Cold noodle dishes and refreshing seafood preparations
- Winter Warmers: Hearty hot pot and soup-based dishes
- New Year Celebrations: Traditional osechi-style dishes and premium ingredients
- Imported Seasonal Fish: Special arrivals from Japan’s fish markets
The specialty dishes leverage Fish Mart SAKURAYA’s unique advantage of having fresh retail ingredients on-site, allowing for preparations that showcase the highest quality seafood. These dishes represent the restaurant’s commitment to authentic Japanese culinary traditions while adapting to local preferences.
The menu reflects traditional Japanese home-style cooking with pricing that ranges from budget-friendly options like the mackerel at $8 to premium selections such as the grilled cod at $19. The extensive variety ensures options for different dietary preferences and budget ranges.
Retail Products
The retail component offers an impressive selection of Japanese ingredients and products:
Fresh Seafood
- Various types of fresh fish and seafood
- Seasonal selections based on availability
- Option to purchase and have items prepared in the restaurant (additional service charges may apply)
Japanese Groceries
- Authentic Japanese condiments and seasonings
- Imported packaged goods
- Traditional Japanese snacks and ingredients
- Sake Selection: Curated collection of Japanese sake varieties for both casual drinking and serious enthusiasts
Market-to-Table Concept
The unique selling point is the ability to select fresh seafood from the retail section and have it prepared in the restaurant kitchen, offering a personalized dining experience with guaranteed freshness.
Food Quality & Taste Profile
Tempura Soba ($16)
- Strengths: Fresh prawns, well-prepared noodles with proper texture and bounce
- Areas for Improvement: Tempura batter tends to be thick and hard
- Overall Assessment: Above average for the price point
Grilled Fish Selection
- Saba Shioyaki (Mackerel – $8): Standout performer with excellent flavor profile and firm texture, offering exceptional value
- Salmon Teriyaki ($10): Good quality but softer texture, teriyaki glaze slightly over-sweetened
- Gindara Teriyaki (Cod – $19): Premium pricing justified by fish quality, though teriyaki seasoning may be too sweet for some palates
Service Standards
The service maintains consistent Japanese hospitality standards with attentive staff who are knowledgeable about both the restaurant menu and retail products. Wait times are reasonable during peak hours, and staff can provide guidance on fresh seafood selection and preparation options.
Delivery Options
Based on the review, the establishment appears to offer sushi delivery services, though specific delivery platforms, coverage areas, and minimum order requirements would need to be confirmed directly with the restaurant.
Value Proposition
Fish Mart SAKURAYA offers solid value across multiple categories:
- Budget-Conscious Diners: Excellent options like the mackerel at $8
- Premium Seekers: High-quality cod and fresh seafood selections
- Convenience Shoppers: One-stop location for dining and Japanese grocery needs
- IKEA Visitors: Perfect meal complement to furniture shopping
Chain Presence
This Anchorpoint location is part of a four-outlet chain in Singapore:
- Anchorpoint (Alexandra Road)
- Parkway Parade
- Seletar Mall
- West Coast Plaza
Overall Assessment
Strengths:
- Unique market-restaurant hybrid concept
- Fresh, quality ingredients
- Extensive menu variety
- Strategic location for IKEA shoppers
- Competitive pricing across different budget ranges
- Authentic Japanese grocery retail selection
Areas for Improvement:
- Tempura preparation technique
- Teriyaki seasoning balance
- Visibility and signage within the mall
Final Ratings
- Food Quality: 3/5 ⭐⭐⭐
- Service: 3/5 ⭐⭐⭐
- Value for Money: 3/5 ⭐⭐⭐
- Atmosphere: 3/5 ⭐⭐⭐
- Overall Experience: 3/5 ⭐⭐⭐
Recommendation
Fish Mart SAKURAYA serves as a reliable option for Japanese cuisine enthusiasts seeking a convenient, authentic dining experience. While it may not achieve culinary excellence in every dish, the combination of fresh ingredients, reasonable pricing, and unique retail component makes it worth visiting, especially for those already shopping at IKEA Alexandra or residing in the area.
The restaurant works particularly well for casual dining, business lunches, and anyone interested in exploring Japanese ingredients beyond the dining experience.
Insider Tips: Making the Most of Your Fish Mart SAKURAYA Experience
Optimal Timing
- Best Visit Times: Weekday lunchtimes (11:30 AM – 2:00 PM) for freshest selections and faster service
- Avoid: Weekend dinner rush when both retail and dining areas get crowded
- Early Bird Advantage: Arrive closer to opening time for the best selection of fresh seafood
Shopping Strategy
Start with Retail, End with Dining:
- Browse the Fresh Seafood Counter First – Check what’s available before deciding on your meal
- Ask About Daily Specials – Staff can recommend the freshest catches and seasonal items
- Inquire About Preparation Options – Understand cooking methods and additional charges upfront
- Shop Japanese Groceries After Your Meal – Avoid carrying groceries while dining
Maximizing the Market-to-Table Experience
- Speak with the Fishmonger – Get recommendations on the best fish of the day
- Compare Retail vs Menu Prices – Sometimes ordering from the fresh counter offers better value
- Try the “Omakase” Approach – Let the chef choose based on the day’s best ingredients
- Mix and Match – Order some menu items and some fresh preparations for variety
Smart Ordering Tips
For First-Time Visitors:
- Start with the Saba Shioyaki (mackerel) – excellent value and representative of their grilling skills
- Try the tempura soba for a reliable benchmark dish
- Order one fresh seafood item to experience their specialty
For Budget-Conscious Diners:
- Focus on the grilled fish section – best value for quality
- Consider lunch sets if available
- The retail sake selection offers better prices than typical restaurant markups
For Japanese Cooking Enthusiasts:
- Purchase ingredients after your meal when you know what flavors you enjoyed
- Ask staff about cooking techniques and seasoning recommendations
- Stock up on hard-to-find Japanese condiments and sauces
Sake Selection Strategy
- Pair with Your Meal – Ask for sake recommendations based on your food choices
- Buy to Take Home – Retail prices are typically better than restaurant markups
- Try Before You Buy – Some sakes may be available by the glass for tasting
IKEA Shopping Combo Tips
Perfect Day Combination:
- Start at IKEA for furniture shopping (lighter appetite)
- Work up an appetite browsing furniture displays
- Head to Sakuraya for a satisfying meal
- Browse Japanese groceries while deciding on final IKEA purchases
- Return to IKEA for any last-minute items
Group Dining Optimization
- Reserve Ahead – Call during peak times, especially weekends
- Order Family-Style – Share multiple grilled fish and specialty dishes
- Designate a Shopper – Have one person browse retail while others order
- Consider the Nabe Option – Hot pot dishes work well for groups
Taking Advantage of the Chain
- Compare Locations – Each outlet may have slightly different fresh selections
- Loyalty Benefits – Ask about any chain-wide promotions or member benefits
- Location-Specific Specials – Some outlets may have unique seasonal offerings
Red Flags to Avoid
- Don’t Rush the Fresh Seafood Decision – Take time to examine quality and ask questions
- Avoid Peak Dining Hours if you want to browse retail leisurely
- Don’t Expect Sushi Bar Experience – This is casual dining, not high-end sushi
- Check Preparation Times – Fresh seafood dishes may take longer during busy periods
Making it a Learning Experience
- Engage with Staff – Many are knowledgeable about Japanese cooking techniques
- Ask About Ingredients – Learn about different types of fish and preparation methods
- Document Your Favorites – Note which items you enjoyed for future visits
- Experiment Gradually – Try one new item each visit rather than overwhelming yourself
Seasonal Strategies
- Spring/Summer: Focus on lighter dishes, cold noodles, and refreshing sashimi
- Fall/Winter: Embrace hot pot options, warm sake, and heartier grilled dishes
- Holiday Seasons: Ask about special traditional preparations and imported ingredients
By following these strategies, visitors can transform a simple meal into a comprehensive Japanese culinary exploration, making the most of Fish Mart SAKURAYA’s unique dual-concept approach.
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