Bringing Authentic Asian Home Cooking to London
Overview
Eat Ping is a London-based ready-to-eat Asian meal delivery service that’s filling a significant gap in the UK meal prep market. Founded by Singaporean entrepreneur Nick Singh in February 2024, the company has quickly established itself as the go-to option for anyone craving authentic Asian cuisine without the time investment of cooking from scratch.
The Founder’s Vision
Nick Singh’s multicultural background—with an Indian father and Chinese mother—is the beating heart of Eat Ping’s authenticity. Rather than creating westernized versions of Asian dishes, Singh has built a business around his parents’ actual recipes, bringing genuine home-cooked flavors to busy Londoners. This personal connection to the food is evident in every aspect of the business.
Business Model & Performance
Impressive Early Traction
For a startup less than two years old, Eat Ping’s numbers are remarkable:
- Approximately 500 subscribers within the first year
- $2 million in annual recurring revenue
- 1,000 meals per hour production capacity using AI-powered systems
- Subscription-based model ensuring predictable revenue and customer retention
This growth trajectory suggests Singh has successfully identified an underserved market segment: professionals and expats seeking authentic Asian meals with convenience and nutritional balance.
What Makes Eat Ping Different
1. Authentic Asian Focus
The most significant differentiator is Eat Ping’s exclusive focus on Asian cuisine. As multiple customer reviews emphasize, it’s “the only Asian focussed meal prep provider around” in the UK. While competitors offer generic healthy meals or limited Asian options, Eat Ping delivers authentic Chinese, Singaporean, Malaysian, and pan-Asian dishes.
2. Three Lifestyle Plans
Eat Ping offers tailored approaches to meet different dietary goals:
- Build: Higher protein, designed for muscle building and active lifestyles
- Balance: Balanced macros for general health and weight maintenance
- Cleanse: Lighter options focused on wellness and potential weight loss
This segmentation allows customers to align their meal choices with specific health objectives while enjoying authentic flavors.
3. Fresh, Quality Preparation
Meals are chef-made fresh in Eat Ping’s London kitchen using:
- No MSG or artificial preservatives
- Healthy cooking methods
- Fresh, quality ingredients
- Recipes inspired by traditional home cooking
4. Technology Integration
Singh has incorporated AI into recipe development and production automation, enabling the impressive 1,000 meals per hour output. This technological backbone allows the company to scale while maintaining consistency—a crucial factor for subscription-based food businesses.
The Food: Customer Favorites
Popular Dishes
Based on customer reviews, standout menu items include:
- Japchae (Korean glass noodles)
- Kimchi Fried Rice
- Egg Fried Rice
- Various authentic Chinese, Singaporean, and Malaysian dishes
What Customers Say About Taste
The reviews paint a consistent picture: these meals taste like real home cooking, not typical meal prep food. Customers specifically praise:
- Authenticity: Flavors that remind expats of home
- Quality: Fresh ingredients and proper cooking techniques
- Variety: Genuine representation of different Asian cuisines
- Texture: Proper reheating that maintains dish integrity (microwave, oven, or air fryer options)
Nutritional Profile
One of Eat Ping’s strongest features is its nutritional approach. Unlike many Asian takeaway options loaded with oil and sodium, Eat Ping offers:
- High protein content across most dishes
- Balanced carbohydrates using quality sources
- Healthy fats in appropriate portions
- Macro-nutrient transparency so customers can track their intake
This makes it genuinely suitable for people with fitness goals, not just those seeking convenience.
Customer Experience
Trustpilot Rating: 4 Stars
The company maintains a solid 4-star rating on Trustpilot, with customers highlighting:
Strengths:
- Authentic, flavorful meals
- Excellent nutritional balance
- Personal, responsive customer service
- Time-saving convenience
- Genuine alternative to cooking from scratch
Common Praise:
- “Tastes like home-cooked meals”
- “Finally, authentic Asian food that’s healthy”
- “The only Asian meal prep option worth trying”
- “Excellent macros without sacrificing flavor”
Convenience & Practicality
Heating Options
Meals can be prepared in:
- Microwave: Quick weekday option
- Oven: Better texture for certain dishes
- Air fryer: Crispy results for fried rice and similar items
This flexibility accommodates different schedules and preferences.
Target Audience
Eat Ping is ideal for:
- Busy professionals seeking healthy, convenient meals
- Asian expats craving authentic home cooking
- Fitness enthusiasts wanting high-protein Asian options
- Anyone tired of bland meal prep or unhealthy takeaway
- People without time or skills to cook complex Asian dishes
Market Position & Competition
The Gap Eat Ping Fills
The UK meal prep market is crowded with options like HelloFresh, Gousto, and various fitness-focused services. However, none focus exclusively on authentic Asian cuisine with nutritional optimization. Eat Ping occupies a unique niche where:
- Generic meal prep services lack authentic Asian options
- Asian takeaway restaurants prioritize taste over nutrition
- Cooking from scratch requires time, skills, and ingredient sourcing
- Other meal kits offer westernized “Asian-inspired” dishes
Competitive Advantages
- First-mover advantage in Asian meal prep
- Authentic recipes from genuine cultural background
- Nutritional optimization rare in Asian ready meals
- Technology-enabled scalability
- Personal founder story creating brand authenticity
Areas for Potential Improvement
While reviews are largely positive, potential considerations include:
Pricing
Information about pricing wasn’t available in the sources, but meal prep services typically represent a premium over home cooking. Customers would benefit from clear pricing tiers and value propositions.
Menu Variety
As the service scales, maintaining menu variety while preserving authenticity will be challenging. Customers may want rotating seasonal options or regional specialties.
Customization
While three lifestyle plans offer some personalization, customers with specific dietary restrictions (allergies, religious requirements, etc.) may need more flexibility.
Geographic Availability
Currently London-focused, expansion to other UK cities could serve a broader market before international growth.
Future Outlook
Expansion Plans
Singh has announced ambitious plans to expand Eat Ping to:
- Middle East: Significant Asian expat populations
- North America: Large markets with Asian diaspora communities
- Asia: Potentially focusing on Singapore and other hubs
Growth Strategy
The founder’s emphasis on maintaining customer satisfaction while scaling is promising. Many food startups prioritize growth over quality, but Singh seems committed to preserving what makes Eat Ping special.
Scalability Challenges
Key questions for future success include:
- Can they maintain authenticity while scaling production?
- Will the AI-powered automation support international expansion?
- How will they adapt recipes for different regional markets?
- Can they preserve the personal touch that customers praise?
Who Should Try Eat Ping?
Ideal Customers
Definitely try Eat Ping if you:
- Miss authentic Asian home cooking but lack time to prepare it
- Want high-protein, nutritionally balanced Asian meals
- Are tired of bland meal prep or unhealthy takeaway
- Value convenience without compromising on taste
- Seek authentic Chinese, Singaporean, or Malaysian cuisine
- Have fitness goals but don’t want to sacrifice cultural food preferences
Consider Alternatives If:
- You prefer cooking from scratch as a hobby
- You have very specific dietary restrictions requiring customization
- You’re outside the current delivery area
- Budget is a primary concern over convenience
Final Verdict
Rating: 4.5/5 Stars
Eat Ping has successfully carved out a unique position in London’s crowded food delivery market by focusing relentlessly on authentic Asian cuisine with nutritional integrity. Nick Singh’s personal connection to the food, combined with smart use of technology and a genuine understanding of his target market, has created something truly differentiated.
Strengths:
✓ Genuinely authentic Asian flavors
✓ Excellent nutritional profile
✓ Only Asian-focused meal prep in UK
✓ Strong early business performance
✓ Responsive customer service
✓ Technology-enabled scalability
Areas to Watch:
- Pricing transparency
- Menu expansion while maintaining quality
- Geographic expansion execution
- Customization options for special diets
The Bottom Line
For busy professionals and expats craving authentic Asian home cooking without the time investment, Eat Ping delivers exactly what it promises. The combination of genuine flavors, nutritional balance, and convenience fills a real gap in the market. Singh’s ambitious expansion plans suggest this is just the beginning for a startup that’s successfully bringing the tastes of Asian home kitchens to Western markets.
Would I recommend it? Absolutely—if you value authentic Asian cuisine and want the convenience of meal prep without sacrificing quality or nutrition, Eat Ping is worth trying. The company’s early success and customer satisfaction suggest they’ve found a winning formula.
Note: This review is based on available information as of November 2025. Pricing, menu options, and service areas may have changed. Check eatping.com for current details.