Why does a destination just a few hours away have a seemingly lower cost of living?

For nations that are geographically close to each other yet operating on completely different economic models, there will be significant fluctuations in prices of goods and services when comparing using the same currency base.

For Singaporeans who have been grappling with inflation and cost of living pressures, it may be eye-opening to discover that the prices of similar goods and services in Thailand may cost half (or even less than half) than what they pay in Singapore. Even after factoring out the effects of a stronger exchange rate, there are many other fundamental reasons at play here.

We take a look at five goods and services in Thailand, and how much they cost compared with prices in Singapore.


Bubble Tea – Up To 85% Less Than Prices In Singapore

According to recent data, the price of bubble tea in Thailand is dramatically lower than in Singapore.

A medium cup of bubble tea from popular local brands in Bangkok costs between 25 to 55 Thai Baht, which is approximately S$0.95 to S$2.10.

In Singapore, a medium cup of bubble tea from popular brands usually costs about S$3.50 to S$4.50 a cup.

Could it be the ingredients? While quality ingredients matter, the primary reason behind this price difference is the significantly lower manpower and rental costs in Thailand. With more available commercial space and lower labor costs, bubble tea shops can operate profitably while charging much less.


Movies – Up To 85% Less Than Prices In Singapore

Movie enthusiasts will be delighted to know that you can catch a movie in a modern cinema in Bangkok for approximately S$4.80 to S$6.60 (160-220 Thai Baht).

This is significantly less than the prices we pay in Singapore, where a standard movie ticket typically costs around S$14.50 to S$16.00.

The cinemas in Bangkok are well-maintained and feature modern sound and projection systems. Many are located in upscale shopping malls with comfortable seating, and some even offer luxury VIP theaters. English-language films are widely available with Thai subtitles.

The price difference can be attributed to lower rental rates for commercial spaces and more competitive labor costs. With Thailand’s abundant land availability, cinema operators face lower overhead costs compared to land-scarce Singapore.


Food: Restaurant Meals & Fast Food – Up To 75% Less Than Prices In Singapore

A Japanese katsu don meal in a Bangkok shopping mall restaurant costs around 90-120 Thai Baht, equivalent to S$3.40 to S$4.50.

Meanwhile, street food and local Thai cuisine can be even more affordable, with meals ranging from 50-80 Thai Baht (S$1.90 to S$3.00).

To compare, a chicken katsu don in a Singapore shopping mall typically costs between S$12.00 to S$18.00. A comparable quick-service meal in Singapore would cost at least S$8.00 to S$10.00.

The significant price difference stems from several factors. Thailand has strong domestic agricultural production that keeps food costs low. The country is a major producer of rice, poultry, seafood, and tropical fruits, allowing restaurants to source ingredients locally at lower prices.

In Singapore, most food products are imported, which adds shipping costs and import duties. While Singapore is working toward its 30 by 30 food security goals, the country remains heavily dependent on food imports.


Spa & Beauty Services – Up To 80% Less Than Prices In Singapore

You can enjoy pampering services in Bangkok at a fraction of Singapore’s prices. A basic gel manicure costs approximately 100-200 Thai Baht (S$3.80 to S$7.60).

A traditional Thai massage, which is one of Thailand’s signature offerings, costs around 250-400 Thai Baht (S$9.50 to S$15.00) for an hour-long session.

In Singapore, a basic gel manicure would cost at least S$40.00 to S$60.00, while massage services typically start from S$80.00 per hour.

The substantial price gap is due to differences in labor costs, rental expenses, and the overall cost structure of service businesses. Thailand’s service industry benefits from lower operational costs, allowing businesses to offer quality services at affordable rates while still maintaining profitability.


Hotel Accommodations – Up To 75% Less Than Prices In Singapore

A survey of hotel rates in Bangkok revealed that mid-range hotels with quality amenities cost on average S$40 to S$80 per night for a comfortable room.

Even upscale hotels in prime locations like Sukhumvit or Silom can be found for S$80 to S$150 per night, offering facilities comparable to luxury hotels elsewhere.

In Singapore, a comparable mid-range hotel typically costs S$150 to S$250 per night, while upscale hotels in prime locations can easily exceed S$300 per night.

Why does accommodation cost more in Singapore? As a small island nation, Singapore faces intense competition for land use across residential, commercial, and hospitality sectors. Additionally, Singapore’s status as a major global business and tourist hub creates high demand that drives up hotel rates. With strong occupancy rates, hotels can command premium pricing.


Recap: Why Is There Such A Fluctuation In Prices When Singaporeans Cross The Border?

In summary, there are various reasons why Thailand has a noticeably different cost of living compared to Singapore:

Operating Costs: Businesses must account for rental and manpower costs when setting prices. In Singapore, both rental rates and labor costs consume a significant portion of operational expenses, leaving little room for businesses to lower prices. Thailand’s more abundant land and competitive labor market allow businesses to operate with lower overhead.

Labor Market Dynamics: Singapore’s tight labor market and higher wage requirements mean that businesses providing services like dining, retail, and personal care must charge more to remain profitable. These costs ultimately trickle down to consumers.

Import Dependence: As a country that imports most of its goods due to limited natural resources, Singapore pays premium prices to bring products into the country. This affects the cost of everyday items including food, household goods, and consumer products. Thailand’s stronger agricultural and manufacturing base allows for more locally-sourced, affordable products.

Singapore’s Advantages: As a developed nation, Singapore offers numerous benefits that attract expatriates and businesses worldwide: a robust economy, pro-business environment, abundant career opportunities, political stability, low crime rates, minimal corruption, and world-class education and healthcare systems. These qualities create strong demand to live and work in Singapore, which naturally drives up prices.

The Trade-Off: If residents want higher salaries and a stronger currency, they will have to contend with Singapore’s high cost of living. The benefit of earning in a strong currency means that goods and services in countries with weaker currencies appear cheaper when traveling. However, the drawback for Singapore is higher business operational costs and reduced export competitiveness.

Ultimately, the cost of living reflects each country’s unique economic structure, development level, and resource availability. While Thailand offers significantly lower costs for many goods and services, Singapore compensates with higher incomes, stability, and infrastructure that support a different quality of life.