Overview: The Festive Food Hunt
As Chinese New Year 2026 approaches, Singapore’s warehouse districts transform into treasure troves of traditional delicacies. This year’s factory sales reveal not just discounts, but a fascinating snapshot of what Singaporeans consider essential for prosperity and reunion celebrations.
The Star Players: Signature CNY Dishes
Bak Kwa (Barbecued Sweet Meat)
The Undisputed Champion
Three major players dominate the bak kwa scene: Fragrance Foodstuff (50% off selected varieties), Kim Tee, and the iconic Bee Cheng Hiang celebrating its 90th anniversary.
Taste Profile: Bak kwa represents the perfect marriage of sweet and savory. Quality versions feature caramelized edges with a tender, slightly chewy interior. The meat should be fragrant with five-spice and honey notes, with visible charring that adds smoky complexity.
Innovation Watch: The emergence of chilli bak kwa and truffle-infused variants signals evolving palates. While purists may scoff, these innovations attract younger consumers while maintaining traditional preparation methods.
Value Analysis: At 50% off, Fragrance’s warehouse pricing makes this luxury affordable. Expect to pay around $20-30 per kilogram versus retail prices of $40-60. Given bak kwa’s shelf life and gift-giving potential, bulk buying here is strategic.
Pineapple Tarts
The Golden Standard
Available at DJ Bakery and Bee Cheng Hiang, pineapple tarts represent more than cookies—they symbolize wealth and prosperity with their golden hue.
Quality Indicators:
- Crumbly, buttery shortbread that melts on the tongue
- Pineapple filling should be intensely fruity, not overly sweet
- Visible pineapple fiber indicates real fruit versus artificial flavoring
- The pastry-to-filling ratio should be balanced
Storage Wisdom: These keep for 3-4 weeks in airtight containers, making early purchase practical. Factory-fresh batches offer superior texture compared to supermarket versions that may have been sitting for weeks.
Abalone & Premium Seafood
The Luxury Statement
Hosen, New Moon, and Fassler Gourmet cater to the premium segment with canned and fresh abalone, sea cucumber, and fish maw.
Cultural Significance: Abalone in pencai (treasure pot) represents abundance. Its chewy texture and subtle ocean sweetness absorb braising flavors beautifully.
Smart Shopping:
- Canned abalone from Hosen’s warehouse offers accessibility at 30-40% below retail
- Fresh options from Fassler provide restaurant-quality ingredients
- Consider size—larger abalones are prized but smaller ones offer better value for home cooking
Preparation Note: Braised abalone in oyster sauce remains the classic preparation, requiring 2-3 hours of slow cooking to achieve tender, flavorful results.
The Supporting Cast
Nuts & Dried Fruits (Teck Sang, Nature’s Wonders)
The communal snacking tradition makes nuts essential. Quality varies significantly:
Cashews: Should be creamy, not chalky. Roasted cashews offer nuttier flavor than raw.
Pistachios: Look for naturally opened shells (forced-open indicates unripe nuts). The green interior should be vivid.
Dried Mangoes/Cranberries: Avoid overly sugared varieties. Quality dried fruit retains natural tartness and doesn’t stick together excessively.
Bulk Buying Advantage: Teck Sang’s packaging-free approach allows mixing smaller quantities of various nuts—perfect for creating custom gift assortments.
Old Chang Kee: The Wildcard
OCK’s presence highlights Singapore’s appetite for convenience alongside tradition. Frozen curry puffs, steamable bao, and ready-to-eat items represent modern CNY entertaining where not everything needs to be homemade or traditional.
Real Talk: Their frozen offerings provide backup options when cooking fatigue sets in during multi-day celebrations. The Gu Zheng performances add festive atmosphere to pragmatic shopping.
Regional Comparison: Johor Bahru Options
The Tong Garden factory sale and Malaysian confectionery outlets present interesting cross-border opportunities. Prices typically run 15-25% lower than Singapore, but consider:
- Time investment for travel
- Customs limits on food items
- Freshness during transport
- Exchange rate fluctuations
Worth It For: Bulk purchases of sealed goods like cookies and nuts. Less practical for perishables or single-item shopping.
Category-by-Category Verdict
Best for Quality: Bee Cheng Hiang (bak kwa), Fassler Gourmet (seafood)
The established brands maintain consistent standards with premium ingredients.
Best for Value: Fragrance Foodstuff, Hosen
Deep discounts on quality products make these essential stops for budget-conscious shoppers.
Best for Variety: Pin Si Factory, Nature’s Wonders
One-stop shopping with extensive ranges across categories.
Best for Convenience: Old Chang Kee, Song Fish
Ready-to-serve options for time-strapped hosts.
Strategic Shopping Tips
Early Birds Win: Popular items like chilli bak kwa and premium abalones sell out quickly. Mid-January visits risk disappointment.
Quality Check: Factory direct doesn’t always mean fresh. Check production dates, especially on cookies and baked goods.
Quantity Planning:
- Bak kwa: 0.5kg per household member
- Pineapple tarts: 2-3 pieces per guest per visit
- Nuts: 200-300g mixed varieties per household
- Abalone: One small can serves 4 in pencai
Mix Traditional and Modern: Balance heritage items (bak kwa, pineapple tarts) with contemporary options (flavored nuts, fusion snacks) to appeal across generations.
The Verdict
Singapore’s CNY factory sales represent more than discount shopping—they’re cultural preservation through commerce. The concentration in Woodlands industrial areas creates efficient one-day shopping routes, while online options accommodate busy schedules.
Must-Visit for Food Enthusiasts: Fragrance Foodstuff for bak kwa innovations, Teck Sang for bulk nuts, and Pin Si Factory for ready-to-cook reunion meal components.
Skip If: You prioritize boutique or artisanal products over volume savings. These sales serve practicality and tradition, not cutting-edge culinary experimentation.
The true magic lies not in individual products but in the ritual itself—the hunt for deals, the testing of samples, the satisfaction of securing festive provisions. These warehouse pilgrimages connect modern Singaporeans to generations of careful, prosperous preparation for the most important celebration of the lunar year.
Overall Rating: 4.5/5 Stars
Deducted half-star for limited weekend hours at some venues and the occasionally chaotic parking situations during peak periods.
Complete Contact Directory
Premium Bak Kwa Specialists
Fragrance Foodstuff Factory Sale
- Address: 60 Woodlands Terrace, S738466
- Highlights: 50% off bak kwa strips, one-for-one truffle potato chips
- Online ordering available
Bee Cheng Hiang Factory CNY Sale
- Address: 6 Senoko South Road, S758070
- Celebrating 90th anniversary with special promotions
- Online: Shop at beechenghiang.com.sg
Kim Tee Bak Kwa Sale
- Locations: Serangoon Garden, Old Airport Road, Toa Payoh Lorong 8
- Note: Pre-orders recommended (popular items sell out quickly)
- Online ordering available
Traditional Cookies & Baked Goods
DJ Bakery
- Address: 6 Woodlands Terrace
- Specializes in pineapple tarts and CNY cookies
One-Stop CNY Shopping
Old Chang Kee CNY Bazaar
- Address: 2 Woodlands Terrace, Singapore 738427
- Dates: 5 Jan – 13 Feb 2026
- Hours: Weekdays 7am-5pm, Weekends 7:30am-6pm
- Special: Gu Zheng performances Sundays 12pm-1pm
- Products: Frozen goods, snacks, festive goodies
Pin Si Factory Chinese New Year Festive Food Fair
- Address: 19 Woodlands Link, Singapore 738728
- Specialties: Braised duck, kampong chicken, marinated pork belly, Abalone Mustard Rice
Premium Seafood & Abalone
Hosen’s Annual CNY Warehouse Sale
- Address: 267 Pandan Loop, S128429
- Products: Abalone, canned fruits, canned food
Fassler Gourmet’s Warehouse
- Address: 46 Woodlands Terrace, Singapore 738459
- Products: Sashimi, smoked salmon, steamboat items, dried fish maw, sea cucumber, abalone
- Online ordering available
Song Fish CNY Sale & Factory Sale
- Factory Address: 19 Fishery Port Road
- Free delivery on orders above $100
- Free pickup at any retail outlet
- Multiple retail locations available
Nuts & Dried Fruits
Teck Sang Chinese New Year Sale
- Address: 10-11 Hong Kong Street, S059654
- Features: Packaging-free bulk buying
- Free delivery above $108
- Online and onsite options
Nature’s Wonders/Tai Sun
- Online store with storewide discounts
- Mix and match promotion bundles
- Products: Pistachios, cashews, dried fruits, cranberries
Furniture & Home (Bonus)
Four Star Singapore 2026 CNY Warehouse Sale
- Address: SAFRA Toa Payoh, 93 Lor 6 Toa Payoh, Level 3 Multi Function Hall, Singapore 319387
- Dates: 7-11 January 2026
- Discount: Up to 85% off storewide
- Products: Mattresses, bed frames, sofas, dining sets, wardrobes
Additional Woodlands Area Vendors
KSP Marketing
- Address: 10 Woodlands Terrace, Singapore 738435
- Hours: Mon-Sat (including Public Holidays) 9am-5pm
- Closed: 12pm-1pm (lunch), Sundays
Foodedge Gourmet/Melvados
- Address: 26 Woodlands Terrace, Singapore 738449
- Hours: Mon-Fri 9am-5pm, Sat 9am-2pm
- Closed: Sundays and Public Holidays
Li Chuan Food Products
- Address: 40 Woodlands Terrace, Singapore 738456
- Hours: Mon-Sun 9am-5pm
Daisho
- Address: 56 Woodlands Terrace, Singapore 738459
- Hours: Mon-Sat 8am-4pm
- Closed: Sundays
New Peng Hiang
- Address: 15 Woodlands Loop, #03-36, Singapore 738322
- Hours: Mon-Sat 9am-6pm
Traditional Market
Pasir Panjang Wholesale Centre
- Address: 1 Wholesale Centre, Singapore 110001
- Best for bulk wholesale purchases
Johor Bahru Cross-Border Options
Major Factory Sales
Tong Garden Factory Sale
- Address: 32, Jalan Mega 1, Taman Perindustrian Nusa Cemerlang, Iskandar Puteri, Johor
- Dates: 22 Dec 2025 – 12 Feb 2026
- Hours: 9am-5pm daily
The Cookies Factory Sdn. Bhd.
- Address: Lot 5960, Batu 35 1/2, Jalan Johor, 82000 Pontian, Johor
Hock Wong CNY Factory Outlet
- Address: 14-16, Jalan SILC 2/15, 79200 Gelang Patah, Johor Darul Ta’zim, Malaysia
Ming Ang Confectionary Sdn. Bhd.
- Address: 7, Jalan Indah 15/3, Taman Bukit Indah, 81200 Johor Bahru, Johor
Shang Wang Hong
- Address: 49, Jalan Bestari 1/5, Taman Nusa Bestari, 81200 Skudai, Johor
JB CNY Bazaars
- 105 locations throughout Johor including:
- Sutera Mall
- Paradigm Mall
- Aeon Bukit Indah
Shopping Route Suggestions
Woodlands Industrial Belt (Most Efficient) Plan a half-day route covering multiple warehouses in close proximity: Fragrance Foodstuff → DJ Bakery → Old Chang Kee → Pin Si Factory → Fassler Gourmet
Premium Seafood Focus Hosen (Pandan) → Fassler (Woodlands) → Song Fish (Fishery Port)
Traditional Snacks & Bak Kwa Bee Cheng Hiang (Senoko) → Kim Tee (multiple locations) → Teck Sang (Hong Kong Street for nuts)
Cross-Border Adventure Early morning departure to JB: Tong Garden → Ming Ang Confectionary → JB mall bazaars, return by afternoon