Pizza Studio Tamaki (PST), a Tokyo Neapolitan pizza brand, will open in Tanjong Pagar, Singapore, on June 10, 2025
The restaurant will have 60 seats and use a wood-fired oven from Stefano Ferrara Forni in Bologna.
Pizzas will be priced from $22 to $34
PST is a partnership with JAP Dining Concepts (which runs Yappari Steak in VivoCity)
The Singapore location will be headed by chef Ryosuke Tanahara, who worked with founder Tsubasa Tamaki for three years.

The restaurant specialises in Tokyo Neapolitan-style pizza, featuring a light, chewy crust with a puffy rim and thin centre. The dough is made with a combination of Japanese and American flour and fermented for 30 hours.

This will be PST’s first location in Singapore and its second overseas outlet, following the opening of its Bangkok outlet in January 2025. The brand already has two restaurants in Tokyo and one in Okinawa. It’s pretty prestigious – even Amazon founder Jeff Bezos has visited their Roppongi location!

Digital Enterprise Aspects of Pizza Studio Tamaki

For a new international restaurant brand like Pizza Studio Tamaki (PST) expanding to Singapore, there are several key digital enterprise components they’ll likely leverage:

Digital Presence & Marketing:

Their Instagram handle (@pst.singapore) is already established, suggesting they’re building a social media presence before opening
They’ll likely need a localised website with online reservation capabilities
Digital marketing strategies to reach Singapore’s tech-savvy consumer base through local platforms

Operations Technology:

Point-of-sale systems tailored to Singapore’s payment preferences, including QR payments and contactless options.
Inventory management systems to track speciality ingredients sourced from multiple countries
Kitchen display systems to maintain consistency with their Tokyo locations

Delivery & Takeout:

Potential integration with Singapore’s dominant food delivery platforms (Grab, Foodpanda, Deliveroo)
Specialised packaging solutions to preserve pizza quality during delivery
Custom online ordering system to maintain brand control

Pizza Flavour Profile Review

While the article doesn’t describe specific taste experiences, we can analyse PST’s likely flavour profile based on their style and ingredients:

Tokyo Neapolitan Style:

Balanced between traditional Neapolitan lightness and Japanese precision
The 30-hour fermentation suggests complex flavour development with mild sourness
A combination of Japanese and American flour likely creates a distinctive texture and taste

Signature Pizza Varieties:

The Tamaki (with cherry tomatoes and smoked mozzarella) likely offers bright acidity balanced with smoky depth.
Their 5 Formaggi with Gorgonzola would provide rich, complex umami and a fun blue cheese experience.
The Nduja pizza should deliver a spicy, spreadable sausage that complements the heat with its chewy crust.
The Oltrana’s combination of three cheeses with cherry tomatoes suggests a balance of creamy richness and fresh acidity.

The wood-fired Stefano Ferrara oven would impart distinctive char and smokiness not achievable with standard commercial ovens. Chef Tamaki’s training under pizzaiolo Susumu Kakinuma suggests a focus on traditional techniques while evolving the style to suit Japanese preferences.

Tokyo Neapolitan Pizza vs. US Pizza: The Novelty Factor

The Tokyo Neapolitan-style pizza that Pizza Studio Tamaki brings to Singapore represents a fascinating culinary evolution that differs significantly from traditional American pizza.

What Makes Tokyo Neapolitan Pizza Novel

Japanese Precision Applied to Italian Tradition:

While American pizza often celebrates abundance and customisation, Tokyo Neapolitan pizza applies Japanese craftsmanship to Italian fundamentals
The meticulous attention to dough fermentation (30 hours for PST) reflects Japan’s culture of patient refinement
Where American pizzerias might emphasise variety and portion size, Tokyo pizzaiolos focus on perfecting minimal elements

Flour Blending Philosophy:

PST’s combination of Japanese and American flours represents a deliberate hybrid approach
Japanese flour typically has lower protein content and different milling standards than its American counterparts
This blending creates a distinct structural integrity and mouthfeel that differs from both American and traditional Neapolitan approaches

Restraint in Toppings:

American pizza culture often celebrates abundant toppings and cheese “pull”
Tokyo Neapolitan style emphasises balance and restraint—ingredients like smoked mozzarella or quality cherry tomatoes are showcased rather than piled on.
Each ingredient serves a purpose rather than contributing to the overall abundance.

Cultural Context of Pizza Evolution

Different Innovation Trajectories:

American pizza evolved through immigrant adaptation and regional styles (New York, Detroit, Chicago)
Tokyo Neapolitan represents a deliberate and studied interpretation of Italian traditions, rather than a gradual cultural assimilation.
Japanese pizza culture originated as a luxury dining experience rather than a casual food option, shaping its development.

Price Point and Positioning:

American pizza spans from budget-friendly to gourmet, with strong casual associations
Tokyo Neapolitan positions itself firmly as a craft product (reflected in PST’s Singapore prices of $22-34)
The elevated positioning attracts different customer expectations and dining occasions

For Singaporean diners, PST offers exposure to this unique pizza philosophy that sits between traditional Italian methods and Japan’s precision-focused culinary approach, quite distinct from American chain pizzas or even artisanal American styles that have reached Singapore’s shores.

Food Delivery Considerations for Tokyo Neapolitan Pizza in Singapore

Pizza Studio Tamaki’s expansion to Singapore presents interesting challenges for potential delivery options, particularly given the unique characteristics of Tokyo Neapolitan-style pizza.

Delivery Challenges Specific to Tokyo Neapolitan Pizza

Crust Integrity Concerns:

The hallmark light, chewy crust with puffy rim and thin centre is highly vulnerable to degradation during delivery
Unlike American-style pizzas with sturdier crusts, Tokyo Neapolitan’s delicate structure can quickly become soggy or lose its textural contrast
The 30-hour fermented dough has specific moisture characteristics that respond poorly to being enclosed in standard delivery packaging

Quality Preservation Options:

Specialised Packaging:
- Perforated boxes allowing steam to escape
- Insulating materials separate the pizza from the box bottom
- Multi-compartment designs that keep toppings separate until consumption
- Heat-retention technology that doesn’t trap steam
Partially Baked Solutions:
- Providing finish-at-home options where the pizza is 80% cooked
- Including simple reheating instructions specific to their dough type
- Vacuum-sealed dough balls with toppings for complete at-home assembly
Limited Delivery Radius:
- Restricting delivery to within 15 minutes of the restaurant
- Using temperature-controlled delivery vehicles
- Timing systems that coordinate cooking with driver availability

Singapore-Specific Delivery Considerations

Platform Integration:

GrabFood, Foodpanda, and Deliveroo dominate Singapore’s delivery ecosystem
Each platform has different commission structures and delivery standards that PST would need to evaluate
White-label delivery solutions might preserve brand integrity but limit customer discovery

Singapore Weather Factors:

High humidity and heat create additional challenges for maintaining pizza quality
Rainy season considerations for packaging durability
Temperature fluctuations between air-conditioned buildings and outdoor environments

Urban Density Advantages:

Singapore’s compact urban layout means shorter average delivery times
High-density residential areas around Tanjong Pagar provide a sufficient customer base within the optimal delivery radius.
Office lunch crowd potential for specialised corporate delivery programs

For a premium product like PST’s Tokyo Neapolitan pizza, the delivery strategy will need to strike a balance between accessibility and quality preservation, potentially leading to more innovative solutions than traditional pizza delivery models offer.

Food Delivery Options for Tokyo Neapolitan Pizza in Singapore’s Market

Singapore’s Existing Delivery Ecosystem

The Singapore food delivery market is dominated by several key players that PST would need to consider:

Deliveroo – Partners with numerous restaurants nationwide, offering diverse cuisines
GrabFood – Operated by ride-hailing giant Grab with real-time tracking capabilities
Foodpanda – Specialising in food delivery with features like quick reordering and live tracking
Deliver.SG – A newer platform focusing specifically on traditional hawker centre cuisine

Strategic Delivery Considerations for PST

Platform Partnership Strategy:

PST will need to evaluate whether to partner with multiple platforms or select one exclusive partner
Given their premium positioning ($22-34 pizzas), they might benefit from Deliveroo’s reputation for handling higher-end restaurants
A staged rollout approach might work best: starting with one platform before expanding

Quality Control Challenges:

The document emphasises convenience and speed, but Tokyo Neapolitan pizza requires careful handling
PST might need to negotiate special handling procedures with delivery partners
They could implement quality verification steps before food leaves the restaurant

Demographic Targeting:

The document highlights how delivery apps benefit seniors by providing convenience and accessibility
While seniors might not be PST’s primary demographic, this insight suggests potential for targeting busy professionals and families who value convenience similarly
Special packaging solutions would be needed for all demographics to preserve their product quality

Specialised Local Approach:

With Deliver.SG focuses on authentic local cuisine, and PST represents an international speciality
They might consider creating Singapore-specific pizza variations to complement their Tokyo offerings
This could help position them uniquely in the delivery market

Implementation Recommendations

Limited Delivery Menu:
- Create a subset of their pizza offerings specifically engineered to travel well
- Potentially develop special “delivery editions” with slightly different preparation techniques
Timed Delivery Windows:
- Instead of on-demand delivery, implement specific delivery windows to ensure pizza quality
- This allows better coordination between oven output and delivery timing
Education Component:
- Include material explaining the unique characteristics of Tokyo Neapolitan pizza
- Provide clear instructions for optimal enjoyment (potential reheating or final preparation steps)
Customer Feedback Loop:
- Implement specialised feedback mechanisms specifically for delivery customers
- Use this data to continuously refine their delivery approach

Singapore’s well-established food delivery infrastructure provides both opportunities and challenges for PST’s premium pizza offering. By carefully balancing platform partnerships with quality control measures, they can extend their reach while protecting their brand reputation.

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Tokyo Neopolitan Pizza comes to Singapore