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  • Location: Takashimaya Square, Basement 2, Ngee Ann City
  • Address: 391 Orchard Road, Singapore 238872
  • Duration: June 19 to July 7, 2025
  • Operating Hours: 10:00 AM to 9:30 PM daily
  • Extended Event: Food Stops section (inside Takashimaya Department Store, outside Cold Storage) runs until July 9

How to Get There by Public Transport

MRT (Most Convenient)

  • Primary Station: Orchard Station (NS22/TE14)
    • Exit 2: Orchard Road street level (5-minute walk)
    • Exit 3: Basement level (5-minute walk)
  • Alternative: Somerset Station (NS23) – 4-minute walk

Bus Routes

  • Opposite Ngee Ann City (Stop ID: 09011): 14e, 124, 143, 167, 190, 972, 972M
  • Orchard Station/Lucky Plaza (Stop ID: 09048): 7, 14, 14e, 16, 16M, 65, 106, 111, 123, 175, 502, 502A

Detailed Food Analysis & Recipes

1. SUGAR SMITH’S CHARACTER MACARONS

Featured Items & Prices

  • Hello Kitty Macaron: $7.00
  • My Melody Macaron: $7.50
  • Kuromi Macaron: $7.50
  • Cinnamoroll Macaron: $6.50
  • Yuzu Zest (lemon-shaped): $5.50
  • Biscoff Cheesecake (bunny/cat-shaped): $6.00 each
  • Chocolate Bear: $6.00

Dish Features

  • Officially licensed Sanrio character designs
  • Instagram-worthy presentation
  • Crisp shell with chewy texture
  • Not overly sweet profile
  • Handcrafted decorative elements

Basic Macaron Recipe

Shell Ingredients:

  • 100g almond flour (superfine)
  • 200g powdered sugar
  • 75g egg whites (aged 24 hours)
  • 25g granulated sugar
  • Food colouring (gel-based)

Preparation Steps:

  1. Sift almond flour and powdered sugar together 3 times
  2. Whip egg whites to soft peaks, gradually add granulated sugar
  3. Continue whipping to stiff, glossy peaks
  4. Add food colouring
  5. Fold dry ingredients in three additions using the macaronage technique
  6. Pipe onto parchment-lined baking sheets
  7. Rest 30-60 minutes until shells form skin
  8. Bake at 300°F (150°C) for 12-15 minutes
  9. Cool completely before filling

Character-Specific Fillings:

  • Hello Kitty: Strawberry buttercream with white chocolate ganache
  • Yuzu Zest: Yuzu curd with lemon buttercream
  • Biscoff Cheesecake: Biscoff cookie butter with cream cheese filling

2. OLLELLA’S COCO UBI

Featured Item & Price

  • Coco Ubi: $3.20
  • Additional offerings: Gula Jawa Kueh Dadar ($2.20), Durian Kueh Dadar ($3.20)

Dish Features

  • Cooked-to-order Indonesian-inspired snack
  • Pan-fried to caramelize the surface
  • Based on traditional wingko babat (coconut pancake)
  • Fresh coconut slices topping
  • Sweet gula jawa (palm sugar) coating

Coco Ubi Recipe

Main Ingredients:

  • 200g fresh tapioca, grated
  • 100g fresh coconut, grated
  • 60g gula jawa (palm sugar), melted
  • 30ml coconut milk
  • 1/4 tsp salt
  • Fresh coconut slices for topping
  • Coconut oil for pan-frying

Preparation Steps:

  1. Mix grated tapioca with coconut milk and salt
  2. Add grated coconut and half the melted gula jawa
  3. Form the mixture into small patties
  4. Heat coconut oil in a non-stick pan over medium heat
  5. Pan-fry patties 3-4 minutes per side until golden
  6. Brush with remaining gula jawa while warm
  7. Top with fresh coconut slices
  8. Serve immediately while crispy outside, soft inside


3. SAUSAGE FAMILY’S TAIWANESE SAUSAGES & WINTER MELON DRINK

Featured Items & Prices

  • Taiwanese Pork Sausages: $3.50-$3.90
    • Original flavor
    • Garlic flavor
    • Squid ink flavour
    • Mala (spicy Sichuan) flavour
  • Sparkling Winter Melon & Chia Seed Drink: $4.80

Sausage Features

  • Traditional Taiwanese-style preparation
  • Sweet-savoury flavour profile
  • Grilled to perfection
  • Multiple flavour variants

Taiwanese Sausage Recipe (Original)

Ingredients:

  • 500g ground pork (80/20 fat ratio)
  • 2 tbsp soy sauce
  • 1 tbsp rice wine
  • 2 tsp sugar
  • 1 tsp salt
  • 1/2 tsp five-spice powder
  • 1/4 tsp white pepper
  • Natural sausage casings

Flavour Variations:

  • Garlic: Add 3 cloves of minced garlic
  • Squid Ink: Add 1 tbsp squid ink, reduce soy sauce
  • Mala: Add 1 tsp Sichuan peppercorns, 1 tsp chilli flakes

Preparation Steps:

  1. Soak casings in warm water for 30 minutes
  2. Mix all ingredients thoroughly
  3. Stuff mixture into casings, twist into 4-inch links
  4. Air-dry 2 hours at room temperature
  5. Grill over medium heat, turning frequently
  6. Cook 8-10 minutes until golden brown

Winter Melon Chia Drink Recipe

Ingredients:

  • 200ml winter melon tea concentrate
  • 1 tbsp chia seeds
  • 150ml sparkling water
  • Ice cubes
  • Sugar syrup to taste

Preparation:

  1. Soak chia seeds for 15 minutes until gelatinous
  2. Mix winter melon concentrate with sparkling water
  3. Add chia seeds and ice
  4. Adjust sweetness as desired

4. WAKE THE CREW’S SPECIALTY COFFEE

Featured Items & Prices

  • Black Coffee: $5.50
  • Matcha Latte: $7.00
  • SG60 Kopi Latte: $7.00
  • Strawberry Matcha: $8.00

Specialty Features

  • Cold brew coffee concentrates
  • Artisanal preparation methods
  • Local-inspired flavours (SG60 Kopi)
  • Premium matcha integration

Cold Brew Concentrate Recipe

Ingredients:

  • 100g coarsely ground coffee beans
  • 500ml filtered water (room temperature)

Preparati Combine Coffee

  1. Combine coffee and water in a glass container
  2. Stir well to ensure even saturation
  3. Steep 12-18 hours at room temperature
  4. Strain through a fine mesh and a coffee filter
  5. Store concentrate up to 2 weeks refrigerated
  6. Dilute 1:1 with water or milk when serving

SG60 Kopi Latte Recipe

Ingredients:

  • 60ml cold brew concentrate
  • 120ml steamed milk
  • 1 tbsp condensed milk
  • 1 tsp brown sugar
  • Pinch of sea salt

Preparation:

  1. Heat milk to 150°F (65°C)
  2. Mix cold brew with condensed milk and brown sugar
  3. Pour steamed milk, creating latte art
  4. Finish with a tiny pinch of sea salt

5. BOMS & BUNS’ CHOUX PUFFS AND BUNS

Featured Items & Prices

Choux Puffs:

  • Vanilla Salted Caramel: $5.30
  • Kaya Butter: $5.20
  • Pistachio Raspberry Bom: $7.80

Buns:

  • Garlic Cream Cheese: $7.40
  • Chocolate Hazelnut: $6.80

Features

  • French choux pastry technique
  • Creative Asian-Western fusion flavours
  • Premium ingredient combinations
  • Light, airy texture

Choux Pastry Base Recipe

Ingredients:

  • 125ml water
  • 50g butter
  • Pinch of salt
  • 65g plain flour
  • 2 large eggs

Preparation:

  1. Bring water, butter, and salt to a boil
  2. Remove from heat, add flour all at once
  3. Stir vigorously until the mixture forms a ball
  4. Return to low heat, cook 1 minute, stirring
  5. Cool 5 minutes, beat in eggs one at a time
  6. Pipe onto baking sheets
  7. Bake at 400°F (200°C) for 20-25 minutes
  8. Cool completely before filling

Kaya Butter Filling Recipe

Ingredients:

  • 100ml coconut milk
  • 3 egg yolks
  • 60g palm sugar
  • 1 pandan leaf (or extract)
  • 30g butter

Preparation:

  1. Simmer coconut milk with pandan leaf
  2. Whisk egg yolks with palm sugar
  3. Temper the hot coconut milk into the egg mixture
  4. Cook over low heat, stirring constantly
  5. Cook until thick (15-20 minutes)
  6. Whisk in butter until smooth
  7. Cool before using as filling

Additional Notable Vendors

6. TOGI KOREAN KITCHEN

  • Korean-Style “Rojak”: $8.00
  • Ingredients: Cucumber chunks, Asian pear, tteokbokki, seaweed
  • Features: Fusion of Korean and Southeast Asian flavours

7. HOUGANG OTAH

  • Base Price: $5.00 for 6 pieces
  • Optional Toppings: Cheese, corn, coriander (+$5.00 for 2 pieces)
  • Features: Traditional spiced fish cake with modern toppings

8. BAKE CHEESE TART (Japan)

  • Speciality: Famous Japanese cheese tarts
  • Features: Creamy cheese filling, crispy tart shell
  • Origin: Renowned Japanese bakery chain

9. ALTIMATE NUTRITION

  • Cricket Protein Bars: From $4.00 per bar
  • Ingredients: Cricket powder, cashew nuts, flax seeds
  • Features: Sustainable protein source, adventurous eating

10. THE FLOUR DEPARTMENT

  • Shio Pan: From $3.30
  • Features: Japanese-style salt bread, soft texture


Food Categories Summary

Sweet Treats (7 vendors)

  • Character macarons (Sugar Smith)
  • Cheese tarts (Bake Cheese Tart)
  • Choux puffs (Boms & Buns)
  • Traditional kueh (Ollella
  • Various bakery items

Savoury Snacks (8 vendors)

  • Taiwanese sausages (Sausage Family)
  • Korean-fusion dishes (Togi Korean Kitchen)
  • Otah variations (Hougang Otah)
  • Protein bars (Altimate Nutrition)
  • Bread items (The Flour Department, J&C Bakery)

Beverages (2 vendorsSpeciality

  • Speciality coffee (Wake The Crew)
  • Sparkling winter melon drinks (Sausage Family)

International Representation

  • Local Brands: Sugar Smith, Ollella, Hougang Otah, Wake The Crew
  • Regional Asian: Sausage Family (Taiwan), Togi Korean Kitchen, SoGoodK (Korea)
  • International: Bake Cheese Tart (Japan), Yi Lai Shuen (Taiwan)


Ambience & Atmosphere Analysis

Physical Environment

Basement Setting Advantages:

  • Climate-Controlled Comfort: The basement 2 location of Ngee Ann City provides calmol, air-conditioned environment perfect for food exploration, shielding visitors from Singapore’s tropical heat and humidity
  • Intimate Underground Market Feel: The subterranean setting creates a unique “hidden gem” atmosphere reminiscent of Asian night markets and underground food courts
  • Strategic Traffic Flow: Wide corridors and organized booth layouts prevent overcrowding while maintaining the bustling energy of a traditional food fair

Sensory Experience:

  • Aromatic Journey: The confined space intensifies food aromas, creating layers of scents from Korean grilled corn, Taiwanese sausages, fresh-baked goods, and brewing coffee
  • Visual Feast: CoColourfuloth displays, neon signage, and Instagram-worthy food presentations create a vibrant, carnival-like atmosphere
  • Auditory Landscape: The hum of sizzling grills, coffee machines steaming, vendors calling out specials, and excited chatter in multiple languages create an authentic market soundscape

Cultural Atmosphere

International Food Court Vibe:

  • With the theme of “Shop, Eat, Play”, the event creates a festival atmosphere where visitors can experience various countries’ street food cultures in one location
  • Multi-Cultural Exchange: Vendors from Korea, Japan, Taiwan, Thailand, and Singapore create a mini United Nations of food, encouraging cultural discovery
  • Celebrity Factor: The presence of Kim Kyung-jin from Physical 100 at the SoGoodK booth adds star power and draws Korean culture enthusiasts

Social Dynamics:

  • Family-Friendly Environment: Wide age range of visitors, from young professionals to families with children, creates a welcoming community atmosphere
  • Food Photography Hub: Instagram-worthy presentations encourage social media sharing, making it a content creator’s paradise
  • Casual Dining Culture: Stand-and-eat or find-a-spot seating arrangements promote mingling and trying multiple vendors

Enhanced Dish Speciality & Features Analysis

1. SUGAR SMITH’S SANRIO MACARONS – The Instagram Royal Specialized

Specialized Features Deep Dive

Artisanal Craftsmanship:

  • Licensed Precision: Each Sanrio character requires exact colour matching and detailed piping work, making these among the most technically challenging macarons to produce
  • Texture Engineering: The “crisp shell with chewy texture” mentioned indicates perfect macaronage technique – the precise folding method that creates the ideal density
  • Sweetness Balance: “Not too sweet” profile caters to Asian palates that typically prefer less sugar than Western desserts

Visual Design Elements:

  • Hello Kitty ($7.00): Features the iconic red bow, precise black dot eyes, and signature yellow nose – requires steady piping hands and food-safe colouring
  • My Melody ($7.50): Pink rabbit ears with floral crown details, showcasing advanced decorative techniques
  • Character Authenticity: Official Sanrio licensing ensures design accuracy, making the collectable edibles

Technical SpecialityyAgeing

  • Aging Process: Egg whites aged 24 hours develop better protein structure for optimal rise and texture
  • Macaronage Technique: The specific folding method that creates the signature “lava flow” consistency
  • Resting Period: 30-60 minutesSkin formation prevents cracking during baking

2. OLLELLA’S COCO UBI – The Heritage Reinvention

Cultural Significance & Innovation

Traditional Foundation:

  • Wingko Babat Origins: This Indonesian coconut pancake dates back centuries, traditionally made during harvest festivals
  • Gula Jawa Importance: Palm sugar represents sustainable sweetening methods used across Southeast Asia for generations
  • Fresh Coconut Integration: Using freshly grated coconut versus processed shows commitment to authenticity

Modern Technique Adaptation:

  • Pan-Frying Innovation: Traditional wingko babat is typically grilled over charcoal; pan-frying creates better caramelisation on control
  • Texture Contrast Engineering: Crispy exterior with soft, chewy interior requires precise temperature and timing
  • Cooked-to-Order Freshness: Made fresh per order ensures optimal temperature and texture contrast.

Ingredient Speciality:

  • Tapioca Selection: Using fresh tapioca versus processed starch creates superior binding and chewiness
  • Coconut Milk Quality: Fresh coconut milk provides richness that canned versions cannot match
  • Gula Jawa Sourcing: Authentic palm sugar offers complex caramel notes unavailable in regular sugar

3. SAUSAGE FAMILY’S TAIWANESE SAUSAGES – The Flavour Profile Masters

Taiwanese Street Food Authenticity

Traditional Preparation Methods:

  • Sweet-Savoury Balance: Taiwanese sausages are famous for their unique sugar content that caramelizes during grilling
  • Natural Casing Importance: Using natural casings creates the signature “snap” when bitten
  • Rice Wine Integration: Shaoxing or rice wine adds depth and helps tenderise the meat.

Flavouror Innovation Breakdown:

  • Original ($3.50): Classic five-spice blend with soy sauce sweetness – the benchmark for all variations
  • Garlic ($3.90): Fresh garlic integration without overpowering the base flavours
  • Squid Ink ($3.90): Adds umami depth and striking bblack colour- requires careful balance to avoid fishiness
  • Mala ($3.90): Sichuan peppercorns provide ide numbing sensation while chilli adds he, – complex spice layering

Grilling Technique Speciality:

  • Temperature Control: Medium heat prevents burning while ensuring thorough cooking
  • Rotation Method: Frequent turning creates even browning and prevents casing rupture
  • Caramelisation Processs: Natural sugars create a glossy, slightly charred exterior

Winter Melon Chia Drink Innovation

Functional Beverage Engineering:

  • Grease-Cutting Properties: Winter melon’s natural enzymes help digest fatty foods, making it perfect with sausages
  • Chia Seed Benefits: Provides omega-3 fatty acids and creates an interesting texture contrast
  • Sparkling Element: Carbonation enhances the cleansing effect and adds a festive feel
  • Customizable Sweetness: Allows personal preference accommodation in sugar levels

4. WAKE THE CREW’S COFFEE ARTISTRY – The Local Coffee Revolution

Cold Brew Specialisation

Technical Excellence:

  • 18-Hour Extraction: Extended steeping time creates a smooth, low-acid concentrate perfect for Singapore’s climate
  • Temperature Control: Room temperature brewing prevents over-extraction and bitterness
  • Bean Selection: Careful curation of beans that perform well in the cold extraction method

Signature Drink Engineering:

  • SG60 Kopi Latte ($7.00): Celebrates Singapore’s coffee culture heritage with condensed milk integration
  • Matcha Integration ($7.00): High-quality ceremonial-grade matcha creates a smooth, non-bitter green tea experience
  • Strawberry Matcha ($8.00): Complex flavour layering requires precise ratios to balance fruit sweetness with matcha earthiness

Local Culture Connection:

  • Kopitiam Heritage: SG60 Kopi pays homage to traditional Singapore coffee shop culture
  • Premium Positioning: Elevates local coffee tradition to speciality coffee standards
  • Temperature Adaptation: Cold brew format suits Singapore’s tropical climate perfectly

5. BOMS & BUNS’ FRENCH-ASIAN FUSION – The Technique Masters

Choux Pastry Perfection

French Technique Foundation:

  • Steam Creation: Water and butter boil to create steam that lifts the pastry during baking
  • Protein Development: Cooking the flour mixture develops the gluten structure for optimal rise
  • Egg Integration: Gradual egg addition creates a proper emulsion for consistent texture

Asian Flavour Innovation:

  • Kaya Butter ($5.20): Traditional Southeast Asian jam made from coconut milk, eggs, and pandan
  • Pistachio Raspberry ($7.80): Middle Eastern nuts with European fruit – sophisticated flavour pairing
  • Vanilla Salted Caramel ($5.30): French technique with modern flavour or trend adaptation

BSpecialitylty Features:

  • Garlic Cream Cheese ($7.4Savouryyvory application of choux pastry – less common but highly effective
  • Chocolate Hazelnut ($6.80): Premium Nutella-style filling elevated with fresh choux pastry
  • Texture Contrast: Light, airy pastry with rich, creamy fillings creates perfect mouthfeel balance


Additional Specialities Deep Dive

TOGI KOREAN KITCHEN – Fusion Innovation Pioneer

Korean-Style “Rojak” Analysis:

  • Cultural Fusion Complexity: Combining Korean tteokbokki (rice cakes) with the Southeast Asian rojak concept
  • Ingredient Harmony: Cucumber freshness balances spicy-sweet tteokbokki sauce
  • Asian Pear Integration: Adds sweetness and crunch that complements Korean flavours
  • Seaweed Addition: Provides umami depth and authentic Korean touch
  • Price Point ($8.00): Reflects ingredient quality and fusion innovation complexity

HOUGANG OTAH – Traditional Meets Modern

Spiced Fish Cake Mastery:

  • Traditional Base: Classic otah recipe using fresh fish, spices, and coconut milk
  • Modern Toppings Innovation: Cheese, corn, and coriander additions cater to contemporary tastes
  • Pricing Strategy: Base price ($5 for 6 pieces) with premium toppings ($5 for 2 pieces) creates a value perception
  • Texture Contrast: Soft, spiced fish cake with various textural toppings

BAKE CHEESE TART – Japanese Precision

Authentic Japanese Technique:

  • Cream Cheese Quality: Uses specific Japanese-style cream cheese for authentic flavour
  • Tart Shell Engineering: Precise butter ratio creates optimal crispness without being hard
  • Temperature Service: Served at t specific temperature for optimal taste and texture
  • Brand Heritage: Represents authentic Japanese bakery standards and techniques


Tips for Visitors

Best Times to Visit

  • Weekday mornings (10:00-11:00 AM) for smaller crowds
  • Evening hours (7:00-8:30 PM) for full vendor availability

Payment Methods

  • And coffee and credit cards are accepted
  • Some vendors may prefer cash for small purchases

Recommended Food Trail

  1. Start with Coffee from Wake The Crew
  2. Try savoury items (sausages, otah) for lunch
  3. Sample unique fusion dishes (Korean rojak)
  4. End with sweet treats (macarons, choux puffs)
  5. Take photos at character macaron stalls for social media

Special Events

  • Kim Kyung-jin (Physical 100 contestant) appearance at SoGoodK booth: June 19-22

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