Singapore Online Grocery Stores - Maxthon

Executive Summary

Singapore’s online grocery landscape offers diverse options catering to different shopping preferences and budgets. From budget-friendly supermarket chains to specialty grocers focusing on organic and international products, this guide provides an in-depth analysis of 13+ online grocery platforms to help you make informed decisions based on your specific needs.

1. Redmart – Best for Savvy Shoppers & Clearance Deals

Overview

Redmart stands as one of Singapore’s most popular online grocery platforms, now operating under Lazada’s umbrella. Their purely online model eliminates overhead costs, translating to competitive pricing that appeals to cost-conscious consumers.

Strengths

Exceptional discounts: Weekly clearance deals reach up to 75% off, offering significant savings on surplus inventory
Organized interface: Product categories are logically structured with tabs for Rice & Cooking Essentials, Meat & Seafood, and Party Supplies
Smart shopping features: The “On Sale” tab highlights current deals, while “Weekly Highlights” showcase new releases and festive specials
Exclusive offerings: Some brands and products are exclusive to Redmart
Mobile convenience: Full shopping capability through the Lazada app

Weaknesses

Best deals require vigilance: Clearance items are limited and require active monitoring
Quality inconsistency: Heavy discounts sometimes indicate older stock

Delivery & Pricing

Free delivery for LiveUp Members on orders above $40
Free delivery for non-members on orders above $60 (standard charge $5.99)
Competitive pricing due to low overhead model

Best For

Budget shoppers who enjoy hunting for deals and have flexible purchasing timelines. Ideal for buying non-perishables and items that store well.

2. Sasha’s Fine Foods – Premium Quality & Sustainability

Overview

Founded by a London expat, Sasha’s Fine Foods positions itself as a premium online grocer for discerning customers prioritizing quality, sustainability, and ethical sourcing. They partner with small-scale farms and support local urban agriculture.

Strengths

Transparent sourcing: Detailed information on country of origin, pesticide-free status, and preservative-free guarantees for every product
Sustainability focus: Strong commitment to supporting small farms and eco-friendly practices
Premium quality: Higher standards for produce quality and sourcing practices
Local support: Features local urban farms like Sustenir Farms
Ethical sourcing: Strong emphasis on fair trade and sustainable farming methods

Weaknesses

Higher price point: Premium products command significantly higher prices than mainstream grocers
Limited selection: Smaller product range compared to large supermarket chains
Higher minimum order: $100 minimum for free delivery can be prohibitive for smaller households
Niche appeal: Not suitable for budget-conscious shoppers

Delivery & Pricing

Free delivery for orders above $100 (standard charge $10)
Premium pricing reflects quality and sustainability standards

Best For

Health-conscious consumers, environmentally aware shoppers, and those willing to pay a premium for ethical sourcing and guaranteed quality. Excellent for organic produce, specialty items, and supporting sustainable agriculture.

3. FairPrice – Convenience & Rewards

Overview

FairPrice leverages its extensive physical supermarket presence to offer a comprehensive online grocery service. As a familiar household name, it provides the reassurance of known quality and the convenience of online ordering without compromising selection.

Strengths

Extensive selection: Access to the full range available in physical FairPrice stores
Halal certification: Clear labeling of halal items, providing convenience for Muslim shoppers
Well-organized categories: Fresh food divided into logical subcategories (mushrooms, berries, leafy vegetables) for easy browsing
Promotional features: Weekly rotating deals, purchase-with-purchase specials, and clearance sections
Helpful resources: Recipes and meal suggestions integrated into the platform
Loyalty program: FairPrice Digital Club ($9.99/month) offers unlimited free deliveries, service fee waiver, Link Points rewards, and exclusive member discounts

Weaknesses

Subscription cost: Digital Club requires monthly commitment, though long-term users see value
Standard pricing: No particularly aggressive discounting compared to specialized grocers
Delivery charge: Baseline delivery fee applies for smaller orders

Delivery & Pricing

Free delivery for orders $79 and above (standard charge $3-5 depending on cart size)
Digital Club membership: $9.99/month for unlimited free delivery and other benefits

Best For

Convenience seekers who value selection variety, Muslim consumers requiring halal products, and those interested in loyalty rewards. Ideal for households with consistent grocery needs and those open to the Digital Club membership model.

4. Dei – Indian Specialty Grocer

Overview

Dei represents Singapore’s largest dedicated Indian grocery portal, catering specifically to customers seeking authentic Indian ingredients and products. The platform aggregates from multiple vendors to optimize both variety and pricing.

Strengths

Authentic spice selection: Comprehensive masalas and spices section with competitive pricing (turmeric $2.24/200g, saffron $7.35/g, coriander $1.40/200g)
Curry mixes: Prepared spice blends for various curry types, simplifying meal preparation
Fresh meat options: Customizable cuts for Indian dishes
Snack variety: Traditional sweet and savory options like butter muruku and gulab jamun at reasonable prices
Beyond groceries: Beauty products including henna dye and ayurvedic skincare
Super Saver Deals: Regular promotions on imported vegetables

Weaknesses

Website reliability: Site frequently under maintenance (note in article indicates this was an ongoing issue)
Limited non-Indian products: Highly specialized platform with minimal Western groceries
Niche appeal: Only suitable for those specifically seeking Indian ingredients

Delivery & Pricing

Free delivery for orders $59 and above (standard charge $5.99)
Free delivery for first-time customers on orders $30 and above

Best For

Indian cuisine enthusiasts, frequent cooks of Indian dishes, and those seeking authentic spices and ingredients. Particularly valuable for those living far from traditional Indian grocery stores.

5. Purely Fresh – Customization Specialists

Overview

Purely Fresh differentiates itself through comprehensive customization services for meat and seafood products. This specialist approach caters to customers with specific preparation preferences and those seeking convenience in protein preparation.

Strengths

Meat & seafood customization: Professional processing options including slicing, chopping, mincing, de-skinning, and gutting—eliminating prep work at home
Impressive meat selection: Quality proteins including pig trotters, boneless chicken thigh, and whole black chicken at reasonable prices
Weight management options: Dedicated yong tau foo section with fish paste-stuffed favorites
Complete meal solutions: Fish balls, mee tai mak, and kway teow available to complete traditional meals
Quality focus: Emphasis on fresh, high-quality proteins

Weaknesses

Limited product range: Primarily focused on meat and seafood; limited other grocery categories
Higher minimum order: $50 minimum for free delivery excludes very small purchases
Premium positioning: Prices reflect specialty nature and customization services

Delivery & Pricing

Free delivery for orders $50 and above (standard charge $10)

Best For

Busy professionals seeking convenience, customers with specific protein preparation needs, those preparing traditional Asian dishes, and individuals who prefer professional processing over home preparation.

6. Cold Storage – Organic & Premium Produce

Overview

Cold Storage positions itself as a premium grocer with strong emphasis on organic produce. The platform offers both individual item shopping and curated weekly produce boxes, catering to health-conscious consumers and those seeking convenient meal planning.

Strengths

Organic produce focus: Dedicated section for organic products with reasonable pricing for premium quality
Produce boxes: Curated weekly selections simplify meal planning—Western Box ($38) includes 7+ vegetable types in 150-400g portions
Box variety: Options for Western produce (beetroot, lettuce) or Oriental selections (pak choy, radish, shiitake mushrooms, kailan)
Weekly deals: Rotation of offers on snacks, bath products, and dairy items
Premium positioning: Access to higher-quality products beyond standard supermarket fare

Weaknesses

Higher price point: Organic and premium positioning results in elevated costs
Limited customization: Produce boxes have fixed contents with limited options for customization
Smaller order flexibility: $59 minimum for free delivery can be restrictive

Delivery & Pricing

Free delivery for orders $59 and above (standard charge $7)

Best For

Health-conscious consumers, organic advocates, meal planners seeking convenience, and those willing to pay premium prices for guaranteed quality and sustainability standards.

7. Market Fresh – Online Wet Market Experience

Overview

Market Fresh authentically replicates the wet market experience online, emphasizing freshness through same-day preparation and refrigerated delivery. This platform appeals to those valuing fresh ingredients while avoiding the crowds and early mornings associated with traditional wet markets.

Strengths

True freshness: Orders prepared on delivery day morning and transported in refrigerated vehicles
Authentic selection: Full wet market range including seafood, poultry, yong tau foo, noodles, and steamboat ingredients
Premium beverages: Liberty Coffee bottled brews and Tiong Bahru Zhap Huay Tiam coffee beans add modern convenience
Organic options: Selection of organic vegetables alongside traditional products
Predictable delivery: 12PM-6PM same-day delivery window for orders before 10PM

Weaknesses

Limited delivery days: Does not deliver on Mondays, restricting flexibility
High delivery fees: Tiered delivery charges ($24 for $0-30, $18 for $30-50, $12 for $50-$67.99) can be substantial
Complex pricing structure: Requires purchasing $68+ for free delivery, significantly higher than competitors

Delivery & Pricing

Free delivery for orders $68 and above
Tiered delivery fees: $24 ($0-$30), $18 ($30-$50), $12 ($50-$67.99)
Notably higher minimum order requirement

Best For

Wet market enthusiasts seeking freshness without the market experience, customers valuing same-day freshness, and those willing to pay premium delivery fees for refrigerated transport and authenticity.

8. All for You by Sheng Shiong – Familiar & Feature-Rich

Overview

Leveraging Sheng Shiong’s extensive physical store network, this online platform brings household familiarity to digital grocery shopping. The addition of practical features like digital shopping lists distinguishes it from basic online ordering.

Strengths

Comprehensive selection: Access to everything available in physical Sheng Shiong supermarkets
Fresh protein options: Both halal and non-halal kampung chicken, plus fresh and frozen meat and seafood
Seasonal specials: Event-based shopping tabs feature Chinese New Year items (abalone sets, yu sheng) and Christmas offerings
Digital shopping lists: Innovative feature allowing customers to save items in 8 separate lists for future purchases—simplifying recurring shopping
Convenience factor: Familiar brand reduces decision anxiety for new online shoppers

Weaknesses

High delivery minimum: $100 minimum for free delivery is among the highest
Standard pricing: No aggressive discounting compared to specialty retailers
Delivery charge: $6 delivery fee applies for orders below $100

Delivery & Pricing

Free delivery for orders $100 and above (standard charge $6)

Best For

Sheng Shiong loyalists, families with large orders easily surpassing $100, customers valuing the digital shopping list feature for recurring purchases, and those seeking seasonal specialty items during festivals.

9. EAMart – Rewards & Bulk Shopping

Overview

EAMart differentiates through an unlimited rebate system and extensive product range extending well beyond groceries. This platform appeals to large households, bulk buyers, and those seeking long-term savings through accumulated rebates.

Strengths

Unlimited rebates: New customers earn 5% rebates on orders over $150 (excluding GST), with no expiry date allowing indefinite accumulation
Bulk deals: Economies of scale for large families, with options for drinks, pet food, and office supplies
Flexible shopping: Regular sale section for single items accommodates smaller households
International focus: Dedicated Japanese and Korean product categories with specialty items like Sanrio-themed bento molds
Diverse product range: Extends beyond groceries to electronics, sports gear, furniture, and stationery

Weaknesses

Rebate complexity: Limited to new customers and requires orders over $150, making accumulation slow for average shoppers
General appeal: Rebate system may not provide significant advantage for infrequent or small-order shoppers
Competitive disadvantage: Low minimum order for free delivery ($40) but rebate restrictions limit value

Delivery & Pricing

Free delivery for orders $40 and above

New customer 5% rebate on orders over $150 (no expiry)

Best For

Large families buying in bulk, Japanese and Korean product enthusiasts, new customers planning regular orders over $150, and those with diverse shopping needs beyond groceries seeking one-stop convenience.

10. Giant – Budget-Friendly Essentials

Overview

Giant maintains its reputation as a value retailer in the online space, offering wallet-friendly pricing on daily essentials. The extensive physical store network provides local delivery convenience across heartland areas.

Strengths

Competitive pricing: Consistent low prices on daily necessities, fresh fruits, eggs, and toiletries
Wide availability: Multiple outlets in nearly every heartland region ensure accessibility
Reliable selection: Complete range of household essentials and groceries
Promotional access: Seasonal brand-specific discounts and regular offers available through the Promotions tab
Value proposition: Trusted for budget-conscious households

Weaknesses

Limited differentiation: No distinctive features beyond competitive pricing
Standard delivery: No same-day or premium delivery options
Selection gaps: Less comprehensive than larger competitors in specialty or premium categories

Delivery & Pricing

Free delivery for orders $59 and above (standard charge $7)

Best For

Budget-conscious shoppers prioritizing low prices, families seeking everyday essentials without premium products, households in heartland areas valuing local accessibility, and those unconcerned with specialty or premium offerings.

11. Amazon Fresh – Speed & Selection

Overview

Amazon Fresh brings the e-commerce giant’s logistical efficiency to grocery delivery, emphasizing speed and a uniquely broad product selection. The 2-hour same-day delivery window represents a significant competitive advantage for urgent needs.

Strengths

Exceptional speed: Free 2-hour same-day delivery for orders $60+ is industry-leading for urgent grocery needs
Extensive selection: Beyond groceries, includes electronics, baby toys, books, and household appliances (robot vacuums, microwave ovens)
One-stop shopping: Amazon’s vast ecosystem allows simultaneous grocery and non-grocery purchases
Familiar platform: Amazon users benefit from existing account credentials and payment methods
Prime integration: Potential for Prime member benefits (if available in Singapore market)

Weaknesses

Premium service cost: $5.99 delivery fee for orders below $60 reflects premium service model
Price positioning: Likely higher than specialized grocers due to broad selection and fast delivery
Product freshness: Rapid delivery may occasionally compromise freshness standards

Delivery & Pricing

Free delivery for orders $60 and above (standard charge $5.99)
2-hour same-day delivery window

Best For

Customers valuing speed and convenience over price, those seeking one-stop shopping combining groceries and non-food items, busy professionals with urgent needs, and Amazon ecosystem users comfortable with the platform.

12. Tada Fresh Market – Authentic Wet Market Deals

Overview

Tada Fresh Market aggregates offerings from three traditional wet markets (Tekka, Tiong Bahru, and 216 Bedok), bringing authentic neighborhood market experiences online. The platform’s strength lies in authentic specialty items and exceptional weekly deals.

Strengths

Weekly deals: $1 promotions on premium items (baby asparagus, homemade sambal belachan) create exceptional value
District specialities: Access to famous regional products like Tiong Bahru fishballs, surimi fish cake, and ngoh hiang
Handmade authenticity: Features traditional handmade items alongside mass-produced alternatives
Flowers & plants: Unique category for fresh flowers and plants complements grocery offerings
Competitive delivery: Free delivery threshold of $50 is reasonable

Weaknesses

Limited product range: Smaller selection than major supermarkets; specialized toward traditional Asian ingredients
Variable stock: Wet market stock inherently varies based on supply
Niche appeal: Best suited for customers seeking specific Asian ingredients and specialty items

Delivery & Pricing

Free delivery for orders $50 and above (standard charge $5.99)
Weekly $1 deals on select items

Best For

Adventurous cooks seeking authentic Asian ingredients, customers familiar with traditional wet markets, those valuing specialty district products, and shoppers appreciating exceptional weekly bargains on quality items.

13. Shopee Supermarket – Cashback & Ecosystem Integration

Overview

Shopee Supermarket leverages the parent platform’s massive user base and e-commerce infrastructure, offering broad selection with cashback incentives. Integration with Shopee’s ecosystem provides unique advantages for existing Shopee users.

Strengths

Storewide cashback: 10% cashback on all cart items provides meaningful savings on every purchase
Coin system: Additional rewards through Shopee coins for every item purchased
Integrated ecosystem: Seamless integration with Shopee’s fashion, home and living, and other product categories
Convenience: Existing Shopee users benefit from saved payment methods and addresses
Broad selection: Access to mainstream and specialty brands through Shopee’s extensive vendor network
Low delivery minimum: Free delivery on orders $40 and above is competitive

Weaknesses

Platform crowding: May have less user-friendly interface compared to dedicated grocery platforms
Vendor variability: Multiple vendors may result in inconsistent quality or product availability
Cashback limitations: 10% cashback may have unstated terms or exclusions not detailed in basic information

Delivery & Pricing

Free delivery for orders $40 and above
10% storewide cashback
Shopee coins earned on every item

Best For

Shopee ecosystem users, those valuing cashback and rewards, bargain hunters, and shoppers seeking convenience through integrated platform shopping combining groceries with fashion and home goods.

Bonus: Don Don Donki via Shopee – Japanese Specialty Products

Overview

Don Don Donki’s online presence through Shopee provides access to Japan-specific products without requiring physical store visits. While the online catalog represents only a fraction of in-store offerings, the curated selection includes premium and specialty items.

Strengths

Premium Japanese products: Yamaya frozen mentaiko, Kagoshima A4 Wagyu, and specialty seafood appeal to Japanese food enthusiasts
Authentic offerings: Products sourced directly from Don Don Donki’s physical stores
Specialty items: Unagi, saba fillets, and the iconic sweet potato unavailable in regular supermarkets
Quality assurance: Don Don Donki’s reputation for quality extends to online offerings

Weaknesses

Limited selection: Online catalog is only a fraction of in-store inventory, restricting choice
Premium pricing: Japanese specialty products command higher prices than domestic alternatives
Shopee dependency: Limited to Shopee platform with associated interface navigation

Delivery & Pricing

Free delivery for orders $60 and above
Premium pricing reflects specialty product nature

Best For

Japanese food enthusiasts, customers seeking specific Japanese products not available in mainstream supermarkets, premium ingredient seekers, and Shopee users comfortable with the platform.

Comparative Analysis

Delivery Minimum Comparison

Best value: Shopee Supermarket and EAMart ($40)
Mid-range: Most major supermarkets ($50-60)
Premium: All for You by Sheng Shiong ($100), Market Fresh ($68)

Price Positioning

Budget-friendly: Redmart (clearance focus), Giant
Standard: FairPrice, Sheng Shiong, Amazon Fresh
Premium: Sasha’s Fine Foods, Cold Storage, Tada Fresh Market, Don Don Donki

Speed

Fastest: Amazon Fresh (2-hour same-day)
Same-day: Market Fresh (12PM-6PM window)
Standard: Most others (1-2 day delivery)

Specialty Focus

Indian groceries: Dei
Organic/sustainable: Sasha’s Fine Foods, Cold Storage
Wet market experience: Market Fresh, Tada Fresh Market
Japanese products: Don Don Donki via Shopee
Customization: Purely Fresh

Loyalty & Rewards

Best rewards: Shopee Supermarket (10% cashback + coins)
Rebates: EAMart (5% for new customers)
Subscription: FairPrice Digital Club ($9.99/month)

Shopping Decision Guide

Choose Redmart if: You love hunting for deals and buying non-perishables in bulk, willing to monitor the platform for flash sales and clearance items.

Choose Sasha’s Fine Foods if: Quality and sustainability matter more than price, seeking certified organic and ethically sourced products.

Choose FairPrice if: You value familiar selection and loyalty rewards, appreciate recipe inspiration, or require halal-certified items.

Choose Dei if: You frequently cook Indian cuisine or need authentic spices and specialty Indian ingredients.

Choose Purely Fresh if: You prefer professionally prepared meat and seafood, or prepare traditional Asian dishes requiring customized proteins.

Choose Cold Storage if: You prioritize organic produce and appreciate convenient weekly produce boxes for meal planning.

Choose Market Fresh if: You value authentic wet market freshness and don’t mind paying premium delivery fees for same-day preparation.

Choose All for You by Sheng Shiong if: You’re a Sheng Shiong loyalist with large regular orders, appreciate the digital shopping list feature, or seek seasonal specialty items.

Choose EAMart if: You’re a new customer buying over $150, interested in bulk deals, or need diverse products beyond groceries.

Choose Giant if: Budget is your primary concern and you prefer consistent low prices on daily essentials.

Choose Amazon Fresh if: Speed is critical, you need same-day delivery, or you value one-stop shopping combining groceries and electronics.

Choose Tada Fresh Market if: You seek authentic wet market experiences, appreciate weekly bargain deals, or want traditional Asian specialty items.

Choose Shopee Supermarket if: You’re an existing Shopee user wanting 10% cashback and integrated ecosystem shopping.

Choose Don Don Donki via Shopee if: You specifically seek premium Japanese products, including specialty meats and authentic Japanese ingredients.

Conclusion

Singapore’s online grocery landscape offers unprecedented convenience and diverse options catering to every shopping preference and budget. The choice between platforms depends on your priorities: whether you prioritize aggressive pricing, organic quality, specialty ingredients, rapid delivery, loyalty rewards, or convenient ecosystems. Many savvy shoppers maintain accounts with multiple platforms, strategically leveraging each grocer’s strengths for different shopping occasions. As the market continues evolving, increased competition promises continued improvements in service quality, pricing, and convenience.

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