When Lunar New Year approaches, the hunt for quality CNY snacks begins in earnest. This year, Ding Bakery once again positions itself as Singapore’s top choice, backed by its #1 ranking for CNY goodies and pineapple tarts from food critics and major media outlets. But does the reality match the reputation? After sampling their extensive 2025 collection, here’s what you need to know.

The Early Bird Advantage: Deals Worth Noting

Before diving into the goodies themselves, let’s talk numbers. Ding Bakery is currently offering 50% to 62% off for early bird orders through their website at www.cnygoodies.sg. This isn’t a token discount—it’s substantial savings that make premium festive treats genuinely accessible.

Even more impressive is their commitment to freshness. Every order is baked just before delivery, regardless of whether you’re ordering for immediate delivery or scheduling for February 2026. This “bake-to-order” approach ensures maximum freshness without forcing customers to compromise on advance planning. Orders above $100 qualify for free same-day or future-day delivery, which effectively eliminates the logistical headache of CNY shopping during the busiest season.

The Pineapple Tart Dynasty

Ding Bakery’s reputation rests largely on its pineapple tarts, and they offer four distinct interpretations that cater to different preferences.

Award-Winning Nyonya Pineapple Tarts

The traditional open-face version represents pineapple tart orthodoxy done exceptionally well. The golden, buttery pastry provides a sturdy yet tender base for slow-cooked pineapple paste that achieves that elusive balance between sweetness and tang. What distinguishes this from mass-market alternatives is the quality of the pineapple jam—it tastes genuinely fruity rather than simply sweet, with visible fiber strands that speak to real fruit content. The pastry itself is rich without being greasy, crumbly without falling apart. At approximately 26-28 tarts per jar, portion sizes are generous enough for sharing during gatherings. This is the version for purists who want their CNY snacks to taste like childhood memories.

Award-Winning Premium Melt-In-Your-Mouth Pineapple Tart (Ball)

Ding Bakery’s most celebrated creation lives up to its dramatic name. The pastry genuinely dissolves upon contact with the tongue—not in the gimmicky way some modern desserts claim to “melt,” but with a delicate, almost ethereal texture that seems to vanish while leaving behind waves of buttery richness. The pineapple jam core is fragrant and golden, providing just enough fruity brightness to cut through the richness without overwhelming the subtle pastry. This is refined indulgence—luxurious in a quiet, confident way rather than shouty or overly sweet. With approximately 26 tarts per container, it’s sized perfectly for gifting or treating your own household to something special.

Melt-In-Your-Mouth Salted Egg Pineapple Ball

Here’s where Ding Bakery ventures into more adventurous territory. The salted egg variant delivers bold umami that transforms the entire pineapple tart experience. The buttery crust dissolves just as effortlessly as the premium version, but instead of subtle sweetness, you’re hit with rich, savory salted egg notes that create an addictive sweet-savory interplay. This isn’t subtle—it’s unapologetically indulgent and deeply satisfying. The danger here is real: one turns into three before you realize it. At 28-30 tarts per container, you’ll want to hide these from yourself if you have any hope of making them last through the season. This is for those who grew tired of one-dimensional sweet treats years ago.

Melt-In-Your-Mouth Pandan Pineapple Ball

The soft green hue immediately signals pandan’s presence, and the flavor delivers on that promise. Warm pandan fragrance emerges gently rather than aggressively, creating a comforting, almost nostalgic eating experience. The pastry melts with the same ethereal quality as the other melt-in-your-mouth varieties, releasing layers of buttery sweetness tempered by pandan’s subtle earthiness. This feels distinctly local—pandan has that effect—and it’s executed with elegance rather than gimmickry. At 24-26 tarts per jar, it’s slightly fewer than other varieties, but the flavor profile is unique enough to justify its place in a varied CNY spread.

Beyond Pineapple: The Supporting Cast Shines

Award-Winning Melt-In-Your-Mouth Kueh Bangkit

Often cited as Singapore’s best kueh bangkit, this coconut-based traditional cookie delivers on reputation. Made with premium coconut cream and tapioca flour, it demonstrates what kueh bangkit should be: impossibly delicate, dissolving instantly on the tongue rather than requiring any chewing. There’s no crunch whatsoever—just a soft disappearance that leaves behind gentle coconut aroma and subtle sweetness. The texture is almost powdery in the best possible way, coating the palate without any grittiness. At 48-50 cookies per container, you’re getting excellent value for a notoriously finicky cookie that requires real skill to execute properly. This isn’t just a cookie; it’s a textural experience that showcases traditional baking mastery.

Premium Almond Ball Cookies

The aroma announces these cookies before they reach your mouth. Warm, nutty, intensely aromatic almond fragrance fills the air, creating anticipation that the cookies themselves satisfy completely. They crumble gently rather than shattering, coating the palate with roasted almond richness that feels both comforting and luxurious. The sweetness is restrained, allowing the natural nuttiness of quality almonds to shine through. These are classic comfort cookies done extremely well—the kind that disappear from the jar without anyone quite remembering eating them. With 36-40 cookies per container, they’re perfect for casual grazing throughout the festive season.

Premium Melt-In-Your-Mouth Green Pea Cookies

Don’t underestimate these based on their humble description. What starts as soft sweetness quickly gives way to savory, nutty roasted green pea flavor that’s strangely addictive. The cookie melts away completely, leaving only that distinctive green pea aroma and the immediate desire for another. There’s something comforting about this particular flavor profile—it’s neither aggressively sweet nor purely savory, occupying a middle ground that makes it endlessly snackable. At 40-44 cookies per container, you’re getting generous quantity for a cookie that tends to vanish faster than expected.

Melt-In-Your-Mouth Taro Blueberry Ball

This represents Ding Bakery’s most modern, playful offering. Soft lavender tones hint at the taro-blueberry combination inside, and the flavor delivers unexpected delight. Creamy pastry dissolves to reveal gentle berry sweetness layered with taro’s earthy undertones. It’s light, fruity, and surprisingly sophisticated—less gimmicky fusion and more thoughtful flavor pairing. This won’t replace traditional favorites, but it offers a refreshing alternative for those seeking something different. At 28-30 balls per jar, there’s enough to satisfy curiosity and potentially convert skeptics.

The Savory Contingent

Premium Crispy Mackerel Fish Crackers

Not everything needs to be sweet, and Ding Bakery recognizes this with their mackerel fish crackers. Thin, crispy, and deeply savory, these deliver clean seafood umami without any fishiness or overwhelming saltiness. The snap is satisfying, the flavor lingers pleasantly, and they provide essential palate relief when you’ve had one too many sweet treats. These are the snacks that get finished during actual conversation rather than dedicated eating sessions—perfect background accompaniment to CNY visiting.

Premium Golden Egg Roll Love Letters

Thin, golden, impossibly crisp—these traditional egg rolls shatter delicately with each bite, releasing warm egg fragrance and gentle coconut sweetness. They’re light and addictive in that dangerous way where you reach for “just one more” repeatedly until the container is mysteriously empty. The delicate texture demands careful handling but rewards with pure nostalgic satisfaction. These are festive essentials that belong on every CNY spread.

Premium Pandan Golden Egg Roll Love Letters

The pandan variant brings fresh herbal notes to the classic egg roll formula. Pandan’s distinctive aroma arrives first, followed by that characteristic crisp snap and soft coconut sweetness. Clean, comforting, and endlessly familiar—this is the version for those who believe everything is improved with pandan. The gentle green hue makes these visually distinct on the serving tray as well.

The Verdict

Ding Bakery’s #1 ranking isn’t just marketing talk—it’s backed by consistent quality across an impressive range. The award-winning items genuinely deserve their accolades, particularly the melt-in-your-mouth pineapple tarts and kueh bangkit, which showcase technical mastery that elevates traditional recipes without losing their essential character.

The variety is comprehensive enough to satisfy traditional preferences while offering modern twists for more adventurous eaters. Quality remains consistent throughout the lineup—there are no weak links or obvious fillers padding out the collection.

The early bird discounts make premium treats accessible, while the bake-to-order freshness guarantee and free delivery for larger orders eliminate the usual CNY shopping hassles. When you factor in the quality, convenience, and genuine savings, Ding Bakery presents compelling value that justifies its premium positioning.

For those stocking up for Lunar New Year 2025, Ding Bakery delivers both heritage and indulgence without requiring compromise on either front. A pantry filled with these goodies? That’s indeed a prosperous start to any new year.

Order at: www.cnygoodies.sg

Best for: Those seeking award-winning quality, comprehensive variety, and genuine early bird savings on freshly baked CNY treats delivered to your door.