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How Websites Use Your Data

How Websites Use Your Data

Have you ever paused to think about why certain online advertisements seem tailor-made for your likes and interests? Or how is it that websites and apps can recall your preferences each time you return? The answer lies in the realm of online tracking. Let’s...
Unlock Seamless Access with Single Sign-On

Unlock Seamless Access with Single Sign-On

Throughout my journey of exploring authentication methods in web browsers, I’ve come across many intriguing aspects. Today, I want to delve into a particular feature that often flies under the radar: Browser Single Sign-On (SSO). Just recently, a user was taken...
A Guide to Understanding Tracking Cookies

A Guide to Understanding Tracking Cookies

At the dawn of the new millennium, marketers began to embrace tracking cookies as a convenient method for connecting with their desired audiences on a broader scale. However, as time progressed, these tools lost their appeal due to increasing concerns over user...
Single Sign-On Authentication Explained

Single Sign-On Authentication Explained

Federated Identity Glossary The concept of a centralised or linked electronic identity is known as federated identity. Federated identity systems handle several concerns: Authentication Authorisation User attributes exchange User management The authentication aspect...