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Alphabet’s AI boosts advertiser ROI

Alphabet’s AI boosts advertiser ROI

AI improvements are delivering tangible value to advertisers - a 6:1 return on ad spend for Google Search ads is quite strong and suggests the company's AI investments are translating into better targeting and conversion rates. A few observations about this analysis:...

Money saving food hacks in Singapore

Money saving food hacks in Singapore

Smart Planning & Apps: Use reservation apps like Eatigo (up to 60% discounts), Chope, and Burpple to find deals Check restaurant Facebook pages for promotions Book strategically - you can cancel reservations up to one minute before Pickup Over Delivery: Choose...

Building an emergency savings fund

Building an emergency savings fund

Emergency Fund Guidelines: Start with $2,000 or half a month's expenses as an initial buffer for common unexpected costs Build toward 3-6 months of living expenses for job loss protection Consider your specific situation: dual-income households might need less, while...

Understanding Credit Scores

Understanding Credit Scores

The Big Picture: Credit scores are like grades for your financial history - they give lenders a quick way to assess your creditworthiness You actually have multiple credit scores (not just one), and they can vary based on the scoring company, algorithm used, and which...

US Troop Withdrawal from South Korea

US Troop Withdrawal from South Korea

Strategic Realignment: The potential troop reduction seems connected to the Pentagon's broader Indo-Pacific strategy focused on countering China. The proposed redeployment to Guam positions forces at a strategic hub that's roughly equidistant from key allies like...

Avoiding banking traps that drain finances

Avoiding banking traps that drain finances

The four traps he identifies are pretty standard: Bait-and-Switch Interest Rates - This is especially prevalent with online banks and credit unions advertising high promotional rates. The key is reading the fine print to understand when rates change and what they...

Proposed 100% Movie Tariff

Proposed 100% Movie Tariff

Impact Analysis: U.S. Movie Tariffs on Singapore, ASEAN, and Asia Executive Summary The proposed 100% tariff on foreign-made movies represents a significant departure from traditional trade policy, targeting services rather than goods. For Singapore, ASEAN, and...